Greenwash: Corporate Environmental Disclosure under Threat of Audit

Lyon, Thomas P.; Maxwell, John W.

doi:10.1111/j.1530-9134.2010.00282.x

Cited by 884 publications

(417 citation statements)

References 19 publications

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“…Companies could be forced to donate money through regulations (e.g., the Companies Act, 2013 in India requires targeted companies to spend 2 % of their net profits on CSR activities; see Jain and Com 2014). Such activities are sometimes referred to as greenwashing (Lyon and Maxwell 2011), in which a company discloses positive information on its environmental or social performance without actually valuing CSR.…”

Section: Behavior-based Social Responsibilitymentioning

confidence: 99%

Congruence in Corporate Social Responsibility: Connecting the Identity and Behavior of Employers and Employees

2015

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The multi-disciplinary interest in social responsibility on the part of individuals and organizations over the past 30 years has generated several descriptors of corporate social responsibility (CSR) and employee social responsibility (ESR). These descriptors focus largely on socially responsible behavior and, in some cases, on socially responsible identity. Very few authors have combined the two concepts in researching social responsibility. This situation can lead to an oversimplification of the concept of CSR, thereby impeding the examination of congruence between employees and organizations with regard to social responsibility. In this article, we connect two dimensions of social responsibility-identity and behavior-to build a Social Responsibility Matrix consisting of four patterns for classifying the social responsibility of employees and employers: Low Social Responsibility, Identity-based Social Responsibility, Behavior-based Social Responsibility, and Entwined Social Responsibility. The positioning of employers and employees on the same matrix (as determined by internal, relational, and/or external factors) is vital for assessing the level of congruence between employers and employees with regard to social responsibility and for discussing the possible outcomes for both parties. These identity and behavior-based patterns, determinants, and levels of congruence connecting employees and employers form the foundation for the multi-dimensional, dynamic ESR-CSR Congruence Model, as exemplified in a case study. This contribution enhances the existing literature and models of CSR, in addition to improving the understanding of employee-employer congruence, thereby broadening the array of possibilities for achieving positive organizational outcomes based on CSR.

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Section: Behavior-based Social Responsibilitymentioning

confidence: 99%

Congruence in Corporate Social Responsibility: Connecting the Identity and Behavior of Employers and Employees

2015

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“…Such support demonstrates the social aspects of utilizing a sustainable management framework (Starik & Kanashiro, 2013). Researchers (Lyon & Maxwell, 2011;Wicki & van der Kaaij, 2007) have noted that managers have become increasingly reticent to communicate ER efforts due to the potential negative attention from some stakeholders (e.g. customers, community members, NGOs, lobby groups, etc.)…”

Section: Discussionmentioning

confidence: 98%

Environmental responsibility: internal motives and customer expectations of a winter sport provider

MacIntosh

Apostolis

Walker

2013

Journal of Sport & Tourism

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“…Aji (2014) defines the concept as "act of misleading consumer regarding the environmental applications of a company and the product"s environmental benefits." Lyon and Maxwell (2011) indicate that most consumers consider companies" disclosure of green products just as a marketing strategy and they would not trust the green claims. As a result, greenwash can cause consumers to be confused by environmental claims and to be confused by purchasing green products.…”

Section: The Effect Of Greenwash On Green Consumer Confusionmentioning

confidence: 99%

“…Accordingly, greenwash can be a barrier to building green trust towards a brand. When consumers perceive greenwashing behaviors of companies, they will be more likely to feel confused and overwhelmed with corporate social responsibility claims (Parguel et al, 2011) Then, confused consumers do not trust green claims although companies dictate their products are "green" (Lyon and Maxwell, 2011;Chen et al, 2014).…”

Section: The Effect Of Green Confusion On Green Trustmentioning

confidence: 99%

Developing Perceived Greenwash Index and Its Effect on Green Brand Equity: A Research on Gas Station Companies in Turkey

Avcilar¹,

Demirgüneş²

2016

IBR

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Today, companies are searching for the ways to be perceived as more sensitive to the environment in order to enhance their green brand equity, because of consumers" increasing environmental concern. Companies have reacted to increasing environmental consciousness of consumers by introducing and developing eco-friendly products. However, there are still consumers being suspicious about the environmental performance of companies and their products. Greenwash or disclosure of deceptive green claims decreases the popularity of the real green product and decreases the effectiveness of green marketing.This study proposed four constructs -greenwashing, green perceived risk, green confusion and green trust-as the predictors of the green brand equity of gas station companies. The study offers a negative relationship between greenwash perception and green brand equity. Besides, the effects of green confusion, green perceived risk and green trust on green brand equity are tested. The study also develops perceived greenwash index, so that it reveals a direct effect of greenwash on green brand equity. The empirical analysis was carried out based on the data obtained from 400 customers of the gas station companies, which are located in Ankara, the capital city of Turkey. The survey result was analyzed by using Partial Least Squares (PLS-PM) analysis method. The results reveal that consumer"s greenwash perception has a positive effect on green confusion and green perceived risk, whereas green confusion and green perceived risk have negative effects on green trust. Expectedly, green trust has a positive effect on green brand equity. The result also indicates that consumer"s greenwash perception negatively and directly affects green brand equity.

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Greenwash: Corporate Environmental Disclosure under Threat of Audit

Cited by 884 publications

References 19 publications

Congruence in Corporate Social Responsibility: Connecting the Identity and Behavior of Employers and Employees

Congruence in Corporate Social Responsibility: Connecting the Identity and Behavior of Employers and Employees

Environmental responsibility: internal motives and customer expectations of a winter sport provider

Developing Perceived Greenwash Index and Its Effect on Green Brand Equity: A Research on Gas Station Companies in Turkey

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