Grocery Purchase Changes Were Associated With A North Carolina COVID-19 Food Assistance Incentive Program

Special Supplemental Nutrition Program for Women, Infants, and Children Participant Grocery Store Purchases during the COVID-19 Pandemic in North Carolina

“…We used loyalty-card food transaction data [ 25 , 26 ] from October 2019 to May of 2021 from 496 stores belonging to 1 of the top 2 food retailers in North Carolina [ 27 ] located in 86 of North Carolina’s 100 counties. Most WIC benefits are redeemed at large grocery stores, and this retailer is the preferred retailer by WIC participants in North Carolina due to clear shelf labeling [17; unpublished analysis of Nielsen Homescan Consumer Panel Data].…”