Growing Popularity of Muslim Attire: Faith or Fashion?

Zabeen, Mashruha; Shams, Shahpar; Sultana, Nayeema

doi:10.18488/journal.1.2017.79.728.737

Cited by 9 publications

(6 citation statements)

References 11 publications

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“…Balikcioglu (2018) found that fashion innovativeness and opinion leadership, as well as buying impulsiveness, have a direct impact on impulse shopping behavior, although the need for uniqueness does not have a direct impact on impulse purchase behavior but does correlate to buying impulsiveness characteristics. For example, Zabeen et al (2017) observed that Muslim women are becoming more socially involved due to their education and careers. As a result, there is a high need for apparel that provides both modesty and attractiveness.…”

Section: Originality Of Opinion Leadersmentioning

confidence: 99%

The Influence of Opinion Leaders on Consumer Buying Behavior Among Millennials in Klang Valley

Kong,

Osman

2024

MAJCAFE

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Opinion leaders have emerged as individuals with social influence who serve as the core of an interpersonal communication network. The social trends have made opinion leaders significantly influence buying behavior, especially among millennials. A deeper understanding of the characteristics of opinion leadership is still needed and based on the two-step flow theory, we developed a research framework to study opinion leaders’ influence (trust, credibility, and originality) on consumer buying behavior. A simple random sampling method was used, and the sample comprised 398 millennials in Klang Valley, Malaysia. Data were collected via a self-administered questionnaire. Regarding the relationships involving the opinion leaders’ elements, Pearson correlation analysis found that the trust (r=0.545; p=0.00), credibility (r=0.518; p=0.00), and originality (r=0.398; p=0.00) of opinion leaders are significantly related to consumer buying behavior. Multiple regression analysis was then applied to examine the most influential opinion leader factors on millennials’ buying behavior. The result showed that this model contributed a total of 30.7% and that trust (β = 0.368, p = 0.000) is the most influencing factor on millennials buying behavior. Marketers will have an updated perspective on the influence of opinion leaders on consumer buying behavior knowing the profiles of opinion leaders is extremely beneficial for consumers to make wise purchase decisions.

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Section: Originality Of Opinion Leadersmentioning

confidence: 99%

The Influence of Opinion Leaders on Consumer Buying Behavior Among Millennials in Klang Valley

Kong,

Osman

2024

MAJCAFE

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“…Definitions and terms of Islamic fashion are varied and dynamic. The founder of the Islamic Fashion Design Council (Alia Khan) defines Islamic fashion as clothes “worn primarily by practicing Muslims who have committed to the Islamic principles of dressing.” In addition, Zabeen et al (2017) mentioned that Muslim attire is any clothing that follows the principle of modesty, and it can be broadly classified into head and body coverings. The head covering has been considered one of the most important identifiers of Muslim women.…”

Section: Literature Reviewmentioning

confidence: 99%

Religiosity and purchase intention: an Islamic apparel brand personality perspective

Zaki

Elseidi

2023

JIMA

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Purpose The aim of this research is to explore how religiosity (RG) could influence the Islamic apparel brand personality (IABP) dimensions, and to determine the degree to which IABP, attitude (ATT), subjective norms (SN) and purchase intention (PI) are influenced by RG. In addition, this research attempts to investigate the significant relationship between IABP and the components of the theory of planned behavior in the apparel industry in Egypt. Design/methodology/approach This research adopts a quantitative research method to provide insights relating to relationships between variables. The research data were collected through a conducted survey of Muslim females in Egypt. A convenience nonprobability sampling technique for data collection was used. To achieve the research purposes, confirmatory factor analyses, reliability and validity tests and structural equation modeling were adopted. Findings The research results show that RG has a positive significant relationship with ATT, SN and PI of Islamic apparel. Moreover, it was that only ATT has a positive significant influence over the PI of Islamic apparel unlike SN and Perceived behavioral control (PBC). Results also found that there is a positive relationship between IABP with ATT and SN. However, the relationship between RG and IABP was not statistically supported. Practical implications The research provides practical implications for brand managers, designers and producers in the Islamic apparel sector on how to increase PIs by extending IABP as well as for Egyptian policymakers. The practical implications include the possible approaches that stakeholders of Islamic apparel brands need to address while promoting, and this will influence marketing strategies in general and branding specifically. Originality/value This study extends our understanding of consumers’ Islamic apparel purchasing intentions using TPB to determine its rationale. Unlike other studies, this study operated RG and IABP to assess their influence on Islamic apparel PI in Egypt.

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“…Many females found to practice hijab voluntarily for integrating religiosity with modern life style (Halim, 2018;Rastanti, 2017) and appealing more respect from others. Many others personally choose it for fashion reasons (Grine & Saeed, 2017;Hassan & Ara, 2020;Rita, 2017;Zabeen, Mashruba, Shams & Sultana, 2017), expression of assertiveness (Hamsad & Alosman, 2021), selfprotection (Tabassum, Afzal, & Hadi, 2021), pious identity (Sunesti, 2016), family bonding (Rahman et al, 2018), and exercising humility (Hassim, Nayan, & Ishak, 2017;Hwang & Kim, 2020).…”

Section: Literature Reviewmentioning

confidence: 99%

Factors driving female Bangladeshi university students to wear hijab

Mamun,

Ridwanul Huq

2023

BJBE

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Purpose: Culture of hijab is a recent phenomenon in Bangladesh. Traditionally, the young female students in Bangladesh used to wear a combination of Salwar-kameezorna. But the hijab culture is growing among the university students recently. This study tried to explore the causes of this change in society. Methodology:The empirical study made use of primary and secondary data and pertinent literature review. The primary data collected through a structured questionnaire that measured female university students' perception regarding 34 specific reasons (simple attributes) grouped into seven categories (i) religious factors, ii) family value, iii) safety and security, iv) vogue and fashion, v) accessibility and convenience, vi) self-confidence and judgment, and vii) peer impact). By using convenient sampling technique, a total of 531 female university students from different demography are surveyed for the study. Findings: The most agreeable reasons for wearing hijab are noted to be gratitude to Allah, relegious enforcement, religious commitments, Muslim representation, comfort, and respect. The next level of agreeable variables are family virtue/piousness, proudness, good religious example for youngsters, depict modesty, revealation of woman's look to inmates only, get induced/habituated, prove inner abilities not physical look, avoid non-halal things/offerings, and family encouragement. The least ageeable causes are found to be safety & security in roads and daily activities, family love/wish, security in public gatherings, less objectification, easy handling of appearance, family tradition/value, better look. On the other hand, the most disagreeable reason is help in dating. Other significant disagreeable reasons are trend imitation, liking of boyfriend/husband, previous bitter experience, new style and fashion, wish of in-laws, wish of husband, more presentable, hiding at ease when required. The study found that the female students are not much carried away by peer influence and fashion for wearing hijab. Overall, the survey assents that hijab is beneficial for female students. Practical Implications: The research gave insight about the marketability, popularity, and customer retention regarding use of hijab. The overall positive perception signifies an opportunity for the marketers of hijab business in Bangladesh. This study is a valueaddition in this field. Originality/Value: The practice of hijab in Bangladesh is a recent phenomenon. Evidently, Bangladeshi Muslims share a religious commitment, as well as a Bengali cultural affiliation. Their cultural components always uplifted secularism and are deeply rooted to Bengali solidarity. Thus, Bengali Muslims are not hardcore Muslims displaying religious extremism in their dress code, fashion, manner, attitude, behavior, religious festivals, etc. Rather their affiliation to unified Bengali cultural identity often transcended religious identity. Their religious beliefs, vocabulary, values, customs, and rituals have remained very similar to elsewhere in the subcontine...

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Growing Popularity of Muslim Attire: Faith or Fashion?

Cited by 9 publications

References 11 publications

The Influence of Opinion Leaders on Consumer Buying Behavior Among Millennials in Klang Valley

The Influence of Opinion Leaders on Consumer Buying Behavior Among Millennials in Klang Valley

Religiosity and purchase intention: an Islamic apparel brand personality perspective

Factors driving female Bangladeshi university students to wear hijab

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