2022
DOI: 10.1186/s40711-022-00165-2
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Guanxi in an age of digitalization: toward assortation and value homophily in new tie-formation

Abstract: How do people form personal ties? A consensus holds in sociological and social network scholarship that in-person networks are dominated by status homophily and that guanxi networks rely extensively on balance. This article argues that social networking sites (SNSs) reconceptualize the character of homophily and tie-formation altogether in guanxi networks. Drawing on 50 semi-structured interviews with Hong Kong youth from 2017 to 2020, this article examines how the technical capabilities of SNSs and principles… Show more

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Cited by 11 publications
(4 citation statements)
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“…In the wake of empirical evidence showing that digital platforms shape the content of their interactions (Au, 2022b;Tian, 2021), the subject of the present article gains salience with the understanding that so too do institutional conditions hold powerful influence over the social (capital) exchanges within their boundaries-particularly as a range of institutions, from governments to private companies, exhibit structural transformations and create new social spaces for work and interaamid the rapidly advancing tide of digitalization.…”
Section: Discussionmentioning
confidence: 99%
“…In the wake of empirical evidence showing that digital platforms shape the content of their interactions (Au, 2022b;Tian, 2021), the subject of the present article gains salience with the understanding that so too do institutional conditions hold powerful influence over the social (capital) exchanges within their boundaries-particularly as a range of institutions, from governments to private companies, exhibit structural transformations and create new social spaces for work and interaamid the rapidly advancing tide of digitalization.…”
Section: Discussionmentioning
confidence: 99%
“…Some studies consider whether social media can build and maintain guanxi. Social media and guanxi culture come together to erode status boundaries that exist during impersonal interactions, create access to larger networks, and strengthen ties (Au, 2022). For example, social media could initiate swift guanxi and enhance trust between customers and companies, which could encourage repurchase intentions (Chong et al, 2018).…”
Section: Literature Reviewmentioning
confidence: 99%
“…The research of social communication has drawn a lot of attention from academics in the field of network science. They primarily concentrate on behavior communication [1], information communication [2] and emotional communication [3]. Their exploration into the nature of social communication is supported by both theoretical analysis and experimental validation.…”
Section: Introductionmentioning
confidence: 99%