Guest editorial

Hall, C. Michael; Prayag, Girish

doi:10.1108/ijwbr-09-2017-0053

Cited by 14 publications

(6 citation statements)

References 58 publications

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“…In this context, communication may be a fundamental tool to make consumers aware of the difficulties faced when producing heroic wines and an opportunity for wine producers to have their wines properly appreciated by consumers. This awareness, together with the wine's unique intrinsic characteristics, could become an additional element of appreciation for consumers and would allow producers to position these territories and wines differently in the market [21].…”

Section: Introductionmentioning

confidence: 99%

Study of Wine Producers’ Marketing Communication in Extreme Territories–Application of the AGIL Scheme to Wineries’ Website Features

et al. 2020

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This study measures the communication ability of wineries in two extreme territories of Southern Italy, Mount Etna and the island of Pantelleria. The evaluation of four dimensions of web communication was carried out by the AGIL Scheme (i.e., adaptation, goal-attainment, integration, latent pattern maintenance). The study provides a generalizable model to be applied in other similar studies. Additionally, focus groups of experts were carried out. The method proved to be suitable to measure the communication effectiveness of wineries through websites. Extreme territories may add value to the wine, regardless of the brand. The heroic wines may become the symbol of these territories, helping environmentally safeguard and contrast territory abandonment by rural communities. The findings highlight that effective communication of heroic viticulture may be used to reposition these wines and increase their competitive advantage in foreign markets. The study generates new ideas for reflection on new types of web communication.

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Section: Introductionmentioning

confidence: 99%

Study of Wine Producers’ Marketing Communication in Extreme Territories–Application of the AGIL Scheme to Wineries’ Website Features

et al. 2020

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“…Wine tourism is a form of special interest tourism (Bruwer, 2003; Carlsen and Charters, 2007; Hall and Prayag, 2017; Hall et al , 2009; Croce and Perri, 2017) and wine as a specific travel interest exists for several decades. Studies addressing the relationship between wine tourism and wellness are very limited.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Wine tourism has been growing globally (Bruwer, 2003; Carlsen and Charters, 2007; Hall and Prayag, 2017; Hall et al , 2009; Croce and Perri, 2017). Both a lifestyle and destination choice for tourists, wine tourism, is not merely guided by an interest in wines (Thanh and Kirova, 2018).…”

Section: Introductionmentioning

confidence: 99%

Exploring the wellness dimensions of wine tourism experiences: a netnographic approach

Kotur

2022

IJWBR

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Purpose In a post-COVID world, tourists seeking wellness through unique tourism experiences is expected to intensify. The purpose of this study is twofold – to provide baseline information to explore interlinkages between wine tourism and wellness and to identify wine tourism experiences that create a sense of wellness among wine tourists. Design/methodology/approach This study adopts a netnographic approach by analysing user-generated content collected from the TripAdvisor platform. A total of 2,117 reviews of seven wineries in Maharashtra, India, were coded. Findings Fourteen interpretive codes were identified and positioned within Dunn’s (1959) four dimensions of wellness, namely, body, mind, spirit and environment. The findings suggest that wine tourism experiences allow wine tourists to rejuvenate their mind, body and spirit, enhancing a sense of holistic wellness. Practical implications Proposed wellness dimensions of the wine tourism framework can be used by practitioners to enhance the quality and variety of their wine tourism offerings, extending into the realm of wellness. Originality/value To the best of the authors’ knowledge, based on the literature review, there are few studies examining wine tourism through the lens of wellness. Also, the study uses Indian wineries as the study site, offering an insight into tourist experiences of this growing wine tourism market.

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“…If the destination-oriented research remains a major theme of investigation in wine tourism literature, less attention is usually given to companies' decision making and strategy, and in general to innovation processes [27]. The wineries' keepers and other stakeholders' behaviors and their involvement in the wine routes making and management seem to be a fruitful and not fully explored field of research.…”

Section: Wine Routes Network Approach and Organisational Aspectsmentioning

confidence: 99%

Wine Routes and Sustainable Social Organization within Local Tourist Supply: Case Studies of Two Italian Regions

Chiodo

Giordano²,

Tubi

et al. 2020

Sustainability

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This paper is aimed at investigating wine companies’ perceptions and attitudes towards the role of wine routes as an actual tool to improve their tourist attractiveness and sustainable tourism on a territorial level. Through a comparative approach, some wineries from the Italian regions of Abruzzo and Tuscany have been surveyed and in-depth-interviews to key local stakeholders have been conducted. The aim of the survey is to investigate the companies’ perception about wine tourists’ characteristics and wine route management. Through a multivariate analysis, the reasons behind wineries’ satisfaction/discontent have been analyzed. The findings identify a close relation between the complexity of the services offered, the companies’ involvement in the wine routes management and their satisfaction about the results obtained. The more complex the services are, the more satisfied the companies. The comparative analysis of the strengths and weaknesses pointed out by the wineries’ keepers has allowed some general considerations about the tools to use for the improvement of wine routes management. In a broader sense, the wineries’ direct involvement both in investment and in governance appears to be key in the success of the routes as a model for local tourism development.

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Guest editorial

Cited by 14 publications

References 58 publications

Study of Wine Producers’ Marketing Communication in Extreme Territories–Application of the AGIL Scheme to Wineries’ Website Features

Study of Wine Producers’ Marketing Communication in Extreme Territories–Application of the AGIL Scheme to Wineries’ Website Features

Exploring the wellness dimensions of wine tourism experiences: a netnographic approach

Wine Routes and Sustainable Social Organization within Local Tourist Supply: Case Studies of Two Italian Regions

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