Guest editorial

Crittenden, Victoria L.; Sarstedt, Marko; Astrachan, Claudia Binz; Hair, Joe F.; Lourenço, Carlos Eduardo

doi:10.1108/jpbm-07-2020-009

Cited by 2 publications

(1 citation statement)

References 33 publications

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“…Compared to covariance-based approaches, PLS-SEM has become widely utilized in tourism research given its higher statistical power and suitability to test moderation models estimating future travel behavior through non-parametric analysis (Rasoolimanesh et al, 2021). Further, PLS-SEM is greatly applicable to evaluate measures or scales within theoretical, nomological networks (see Crittenden et al, 2020; Hair et al, 2021).…”

Section: Resultsmentioning

confidence: 99%

One model, one construct, different psychographic measures: A comparison of three scales of allocentrism-psychocentrism

Cruz-Milán

2022

Tourism and Hospitality Research

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The venturesomeness concept developed by Stanley Plog almost five decades ago has been influential, amply cited and used in tourism investigations. However, a close review of the published literature indicates that Plog originally developed more than one scale to measure his psychographic construct, with different items, operationalizations, but no clarity about their validity and efficacy. Thus, this research evaluates three versions of Plog’s scales based on their capacity to predict behavioral intentions and other postulates derived from Plog’s framework: relationships with vacation frequency, Cohen’s tourist roles, epistemic values, and the moderation of familiarity and perceived distance. Data sets of three separate samples are employed in four destination settings, estimating PLS-SEM path analyses in the hypothesized model. Findings revealed problems with the construct and nomological validity of two scales, and only one scale displayed predictive characteristics consistent with various tenets of Plog’s model. Theoretical implications and recommendations for research are provided.

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Section: Resultsmentioning

confidence: 99%

One model, one construct, different psychographic measures: A comparison of three scales of allocentrism-psychocentrism

Cruz-Milán

2022

Tourism and Hospitality Research

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Assessing the role of venturesomeness in a destination consumer-based brand equity model

Cruz-Milán

2021

JHTI

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PurposeGiven the lack of research on the nomological validity of tourism destination consumer-based brand equity (CBBE) constructs incorporating core, well-established constructs from the travel and tourism discipline, this research investigates the influence of venturesomeness as a moderator in a model with destination image, satisfaction, and overall CBBE as antecedents of return intentions.Design/methodology/approachThe study uses online panel data of past visitor to the sea-side destination of Corpus Christi, Texas. A sample of 210 residents in Texas and surrounding states was employed to estimate the hypothesized effects through partial least squares-structural equation modeling (PLS-SEM).FindingsResults demonstrate the predictive effects of destination CBBE dimensions on tourists' revisit intention, with the significant moderation effects of venturesomeness through its influence on tourist satisfaction.Research limitations/implicationsFindings provide general support to the nomological validity of the proposed model, highlighting the role of satisfaction as a central dimension to explain destination loyalty, the limitations of generic scales to investigate tourism destination contexts, and the incorporation of consumers' psychographics and lifestyle variables on destination CBBE.Practical implicationsDestination marketers should develop segmentation strategies to target travelers with psychographic profiles that are more responsive to the factors that foster CBBE.Originality/valueThis research provides insights on the nomological validity of a CBBE model by evaluating its integration with a context-specific theoretical domain, which is a condition to increase the explanatory scope of theoretical relations and claims in intermediate theory, and to move the research field forward.

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Guest editorial

Cited by 2 publications

References 33 publications

One model, one construct, different psychographic measures: A comparison of three scales of allocentrism-psychocentrism

One model, one construct, different psychographic measures: A comparison of three scales of allocentrism-psychocentrism

Assessing the role of venturesomeness in a destination consumer-based brand equity model

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