Guest satisfaction with the offer of European international dishes and products in Serbian restaurants

Vukolić, Dragan; Gajić, Tamara; Bugarćič, Jovan

doi:10.5937/turpos0-33646

Cited by 6 publications

(1 citation statement)

References 24 publications

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“…The names of Western dishes are fairly obvious and are generally named after their ingredients, appearance and/or cooking method. In comparison, Chinese dishes are more inclined to use metaphorical names that express the cultural connotations of the dish (Vukolić et al, 2021). Authenticity is an important attribute of local cuisine.…”

Section: Literature Reviewmentioning

confidence: 99%

Implementation of Marketing for Selection of Restaurant Dishes - Case Study of Vranjačka Banja

Cvijanović¹,

Gajić²,

Vukolić³

2023

Yearbook - Faculty of Tourism and Business Logistics

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The names of the dishes in the menus can have different forms. According to the latest research, the promotion of modern names of dishes in the menu can affect the business of the restaurant. The aim of this work is to get acquainted with the influence of the name of the dish on the selection of the dish, how much and why the name of the dish can influence the interest of guests in certain restaurant dishes and how marketing and adequate promotion affect the business of the restaurant. By surveying guests, one gains insight into the assessment of knowledge and monitoring of trends when it comes to food and food offerings in the restaurants of Vrnjačka Banja (Serbia). The paper specifically analyzes the effects of the name of the dish from the marketing and psychological side, that is, how the name itself affects whether the guest will choose the offered dish. The task of the paper is to indicate one of the factors that influence the choice of a restaurant dish, specifically the name of the dish, as well as to indicate the possible type of marketing and sales improvement depending on the name of the dish. The results of the work indicate that well-formed names of dishes with adequate promotion can have a positive effect on the restaurant's business.

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Section: Literature Reviewmentioning

confidence: 99%

Implementation of Marketing for Selection of Restaurant Dishes - Case Study of Vranjačka Banja

Cvijanović¹,

Gajić²,

Vukolić³

2023

Yearbook - Faculty of Tourism and Business Logistics

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The effect of social networks on the development of gastronomy – the way forward to the development of gastronomy tourism in Serbia

Vukolić

Gajić

Penić

2022

JTF

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PurposeTo evaluate some of the current discussions about the possible impacts of social networks on the development of gastronomy in the Republic of Serbia. There could be either positive and/or negative impacts and this viewpoint provides some reflection on what the future might hold for some if not many tourism destinations in Serbia and the region when the tourism industry restarts after the pandemic of Covid-19 virus.Design/methodology/approachThe research was conducted in December 2021, on a total of 244 respondents in three cities in Serbia. SPSS software was used, version 26.00, and the obtained data were analyzed by descriptive statistics. Then, to determine the structure of the questionnaire and the percentage of variance, an exploratory factor analysis was performed together with a higher order factor analysis, in order to obtain the desired number of factors. Subsequently, the authors used multiple regression analysis to confirm the significance of the predictors. The goal of the research was to determine whether, and to what extent, social networks can predict the choice of restaurants and gastronomic offers in Serbia. Serbian gastronomy has a great influence on the development of tourism, so this research has a wide scientific and practical contribution.FindingsThis paper provides a context and viewpoint on the possible implications of impacts of social networks on the development of gastronomy in the Republic of Serbia in the future. It has been proven that social networks can have an impact on the development of gastronomy and tourism itself.Research limitations/implicationsTo examine the impact of social networks on the development of gastronomy, the authors conducted a survey online due to the current Covid-19 pandemic. The limitation of this research was precisely that the authors did not have the opportunity to conduct the research live due to the Covid-19 pandemic. It is recommended that such surveys be conducted live in direct contact with respondents in the future in order to obtain a larger sample with fully completed questionnaires.Practical implicationsThe importance of social networks is increasingly a topic of study of world research, especially when it comes to gastronomy, which is becoming increasingly important as an activity in the tourism industry. The results indicate that the greatest importance in predicting the choice of restaurants and gastronomic offers has social networks and marketing. The importance of the work is reflected in the recognition of the importance of social networks, in order to better place Serbian gastronomy.Social implicationsThis paper offers a synthesis of views that fosters an understanding of the possibility of impacts of social networks on the development of gastronomy in the Republic of Serbia before and after the Covid-19 pandemic.Originality/valueThe viewpoint proffered in this paper provides scope for a rapid evaluation of the current status of gastronomy tourism in Serbia which can help practitioners and researchers in the faster and better development of gastronomy and tourism.

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Tourist satisfaction with services of tourism in the Pcinja district

Maric-Stankovic

2023

B SERBIAN GEOGRAPHIC

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The Pcinja District is located in the southeast of Serbia and represents an area with natural and anthropogenic tourist attractions as the basis of the tourist offer of the destination itself. However, in addition to tourist attractions and tourist infrastructure and superstructure as elements of tourist valorisation of the destination, the tourist staff is also a significant and indispensable factor of the tourist affirmation of the area. Tourism employees affect the entire tourist offer and thus affect the tourist traffic in the destination by virtue of how they operate, improve and conduct their business with the tourists. The aim of this paper is to present the degree of tourist satisfaction with the services of tourism employees during their stay in the Pcinja District. The degree of tourist satisfaction was determined by empirical research conducted in the area of the district in the second half of 2021, in which 526 respondents/tourists participated. The results were analysed using the IBM SPSS Statistic 20 software package. Partial (dis)satisfaction of respondents/tourists with the elements of tourist infrastructure and superstructure, as well as with the services of tourism employees, is shown by the obtained relatively low average scores of the analyzed variables. Using the T-test and ANOVA, it was concluded that the degree of (dis)satisfaction of tourists does not statistically significantly differ according to gender and age, that is, they generally have a uniform attitude when it comes to the development of the tourist infrastructure and superstructure and the features of the services of tourism employees in the Pcinj? District.

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Guest satisfaction with the offer of European international dishes and products in Serbian restaurants

Cited by 6 publications

References 24 publications

Implementation of Marketing for Selection of Restaurant Dishes - Case Study of Vranjačka Banja

Implementation of Marketing for Selection of Restaurant Dishes - Case Study of Vranjačka Banja

The effect of social networks on the development of gastronomy – the way forward to the development of gastronomy tourism in Serbia

Tourist satisfaction with services of tourism in the Pcinja district

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