Guidelines for Developing Marketing Strategies to Create Awareness of the Value of Food Science in Trang Province According to the Concept of Creative Economy
Sitthiporn Porahong,
Kitti Rungsubjaroen,
Chaiyavit Phichitniwet
et al.
Abstract:Research on the Development of Marketing Strategy Guidelines to Create Awareness of Food Science Value in Trang Province Based on the Creative Economy Concept. The objectives of this research are1. To study the behavior related to the awareness of food science value in Trang Province.2. To investigate factors influencing the awareness of food science value in Trang Province. This research employs quantitative methods by using questionnaires to collect data from consumers in Trang Province. Since the total popu… Show more
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