2022
DOI: 10.3171/2020.11.jns203226
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Guidelines for optimal utilization of social media for brain tumor stakeholders

Abstract: OBJECTIVE Effective use of social media (SM) by medical professionals is vital for better connections with patients and dissemination of evidence-based information. A study of SM utilization by different stakeholders in the brain tumor community may help determine guidelines for optimal use. METHODS Facebook, Twitter, and YouTube were searched by using the term “Brain Tumor.” Platform-specific metrics were determined, including audience size, as a measure of popularity, and mean annual increase in audience s… Show more

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Cited by 5 publications
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“…In addition, our study found that having a higher number of followers on SM was associated with positive outcomes, particularly new patient referrals. As more patients turn to SM for emotional support and health information, this nding adds to the growing body of literature associating a larger SM presence for clinicians with an overall increase in patient engagement [20][21][22][23][24][25][26][27].…”
Section: Discussionmentioning
confidence: 96%
“…In addition, our study found that having a higher number of followers on SM was associated with positive outcomes, particularly new patient referrals. As more patients turn to SM for emotional support and health information, this nding adds to the growing body of literature associating a larger SM presence for clinicians with an overall increase in patient engagement [20][21][22][23][24][25][26][27].…”
Section: Discussionmentioning
confidence: 96%