Haji Backpacker : Peluang Dan Tantangan

Kusumaningtyas, Menur

doi:10.35891/ml.v11i1.1726

Cited by 1 publication

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“…Previous studies on Muslim pilgrimage focused on Hajj and existing research on Umrah tended to concentrate on identifying several sets of practices for service quality and the criteria for selecting an Umrah travel agency (Bashir et al, 2017;Muhammad and Artanti, 2016;Muslim et al, 2020). The only studies on Umrah DIY were found to have focused on the feasibility of Umrah backpackers among young Indonesian travellers (Lailatul and Melinda, 2018;Fakhruddin and Ubaidillah, 2021), and Hajj backpackers regarding the possibilities and obstacles of religious travellers (Kusumaningtyas, 2019). Findings highlight budget conscious travellers and the need for flexibility as it has also been documented for other forms of independent travel such as backpacking.…”

Section: Theoretical Implicationsmentioning

confidence: 99%

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The Emergence of a New Religious Travel Segment: Umrah Do It Yourself Travellers (Diy)

ATIKAH¹,

Tan²,

Trupp³

et al. 2022

GTG

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This research examines the rise of a new religious travel segment – the Umrah Do It Yourself (DIY) travellers. While Hajj is the fifth pillar of Islam, Umrah is a minor Muslim pilgrimage that can be undertaken at any time of the year, while still playing a crucial role in the completion of Hajj rituals. In the past, Umrah was managed by an authorised travel agent, who makes all the necessary pilgrimage preparations, from flights to trip itineraries. Recent years have seen an upsurge in travellers who prefer not to utilise the services of such agencies, but instead, to make their own arrangements. The decision by the Saudi Arabian government to launch a Tourist e-Visa in September 2019 has opened a window of opportunity for the legalization of Umrah DIY journeys. The objectives of this study are (i) to explore the travel motives that contribute to the success of the Umrah DIY, and (ii) to explore the factors that support and facilitate the decision for the Umrah DIY. The data were obtained via 20 semi-structured interviews with Umrah DIY travellers. The findings show that flexibility, spirituality, and budget have a crucial impact on travel motivation. Additionally, the findings suggest that information sources, travel quality, companionship/new friendship, and familiarity facilitate the choice of Umrah DIY travel. This research contributes to the growing scholarship on the Muslim travel market beyond Hajj and to studies on independent religious travel. Findings provide an opportunity for suppliers and industry participants to understand the travel motives of this new segment as a basis for producing relevant religious tourism products and services.

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Section: Theoretical Implicationsmentioning

confidence: 99%

“…Existing research on Muslim pilgrimages is focused more on Hajj (Kusumaningtyas, 2019;Almuhrzi and Alsawafi, 2017;Raj and Bozonelos, 2015) rather than on the Umrah. Hajj is only performed once a year in the month of Dhul-Hijjah, and pilgrims must wait for a quota vacancy.…”

Section: Introductionmentioning

confidence: 99%