“…Despite the potential of this industry, many consumers are unaware of the importance of the halal brand, with a relatively low response rate to halal cosmetic products (Rajagopal, Ramanan, Visvanathan, & Satapathy, 2011). Halal awareness is influenced by several factors such as halal knowledge by frequently following the halal development or halal exhibition events, halal training, and the halal certification process (Nusran, Gunawan, Razak, Numba, & Wekke, 2018). Halal awareness among consumers, quality certification of halal products, and market promotion positively influences one's customer's purchase intentions on halal products (Hussin, Hashim, Yusof, & Alias, 2013;Majid, Sabir, & Ashraf, 2015).…”