Halal MSME quality management and adaptive strategy under uncertainty post Covid-19

Abstract

In the condition of uncertainty, organizations try to adapt through natural selection, rational selection and strategic choice. Adaptive strategy is an option through entrepreneurship activities, technology transfer and administrative system (structure, control, and process) to survive and compete on the conditions of uncertainty. This research aims to analyze the effect of halal quality management and adaptive strategy on the superior performance of halal micro small medium-sized enterprises (MSMEs) on the conditions of uncertainty post covid-19. This study was conducted with quantitative approach through focus group discussion of 100 business owners of halal food MSMEs registered in Halal Certification Agency of Indonesia Ulama Council in Central Java. The analysis of factors affecting the performance of halal MSMEs was carried out by using binary logistic regression analysis. The result found out that the performance of halal food MSMEs on the conditions of uncertainty is affected not only by halal quality management, but also by adaptive strategy of halal innovation strategy. This result affects halal MSME strategy in the conditions of uncertainty; not only relying on halal certification to ensure the production and halal distribution chain, but also being innovative and adaptive.