The study examines the correlation between value orientations and hardiness in the context of human capital development in the Arctic. Hardiness is one of the factors of resistance to stress and life difficulties. It plays an important role in the survival and maintaining a high level of efficiency in the conditions of northern Russia. The purpose of this research was to study correlations between value orientations and the level of hardiness of residents of northern Russia. The sample was 171 residents of Arkhangelsk. The Terminal Values Questionnaire, Sch. Schwartz’s questionnaire (adapted by V. N. Karandashev) and the «Hardiness Survey» (adapted by D.A. Leontiev) were used to collect empirical data. The results of the study showed a correlation between pragmatic values and the level of hardiness. A correlation of the level of hardiness with the values of public life was established too. A regression model built on empirical evidence showed low potential in predicting the level of hardiness of value orientations such as spiritual satisfaction and own prestige. The authors concluded that value orientations are one of the factors of the level of hardiness, as they can explain only 18% of the variance of this variable.