Haruskah E-Payment Trust Diterapkan E-Commerce Sebagai Faktor Kepuasan Konsumen?

Rabiah, Arbi Siti; Fahlevi, Mochammad; Juhandi, Nendi; Winarto, Pawit

doi:10.24843/ejmunud.2020.v09.i07.p13

Cited by 9 publications

(4 citation statements)

References 11 publications

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“…Menurut kotler dan amstrong "Jumlah keseluruhan nilai ditetapkan oleh pemakai untuk mendapati laba melalui kepemilikan atau pemakaian sebuah barang atau jasa ialah harga." (Jusuf dan Efendi dalam Rabiah et al, 2020). Shinta dalam jurnal Pertiwi mengatakan jika "Harga ialah sebuah nilai terkonfigurasi kedalam wujud rupiah uang transaksi atau nominal biaya yang harus dibayarkan oleh pemakai dari produk yang didapat."…”

Section: Hargaunclassified

Effect of Product Quality, Price and Brand Image on The Interest in Buying Products in PT. Onna Prima Utama (Case Study of Onna Banjar Wijaya Interior Tangerang Branch)

Tjahyadi

2022

eCo-Buss

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This study aims to analyze the influence of product quality, price, and brand image in a similar manner on consumer buying interest in Onna products. This research population is consumers who use Onna products through Banjar Wijaya Interior. The total population in Banjar Wijaya Interior is 132 people. The data collection techniques used in this study used primary data. Where data collection is done through survey methods using questionnaires. Questionnaires are given directly to respondents. The study distributed questionnaires to 100 consumers with a total of 40 questions. The results of this study showed that, product quality does not have a significant effect on buying interest, price does not have a significant effect on buying interest, brand image has a significant effect on buying interest and product quality, price and brand image simultaneously have a significant effect on buying interest. The results of this research are expected to be a contribution of thought used for consideration for companies regarding the importance of product influence, price, and brand image on consumer buying interests. For consumers, it is expected that consumers can assess things that must be considered from various factors when they want to buy a product both in the form of goods and services. For further researchers, it is hoped that the next study can look for and add other variables that affect buying interest so that the results of the study are more adequate

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Section: Hargaunclassified

Effect of Product Quality, Price and Brand Image on The Interest in Buying Products in PT. Onna Prima Utama (Case Study of Onna Banjar Wijaya Interior Tangerang Branch)

Tjahyadi

2022

eCo-Buss

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“…Hasil riset menyimpulkan bahwa e-payment trust menjadi salah satu faktor penting dalam kepuasan pelanggan pada e-Commerce di Indonesia. Kepercayaan dalam transaksi pembayaran berkaitan dengan keamanan informasi dan rahasia pelanggan dalam bertransaksi pada sistem e-Commerce [10].…”

Section: Pendahuluanunclassified

Analisis Pengaruh Minat Berbelanja Pada E-Marketplace Menggunakan Success Model System Berdasarkan Perspektif Pengguna

Lestari¹,

Sediyono

Sembiring

2022

Mnemonic

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Penggunaan internet yang pesat menciptakan suatu peluang bisnis bagi perusahaan, yaitu dengan munculnya e-Commerce. E-Commerce dikembangkan lagi menjadi jenis platform bisnis yang baru, yang dikenal sebagai e-Marketplace. E-Marketplace memungkinkan pengusaha kecil dan menengah serta individu sebagai konsumen akhir dapat memasarkan produk mereka secara internasional hanya dengan membuat sebuah toko online melalui website ataupun aplikasi mobile platform e-Marketplace tersebut. Perkembangan e-Marketplace di Indonesia masih memiliki kekurangan utama, yaitu kurangnya kepercayaan. Hal ini disebabkan karena masyarakat Indonesia, masih lebih mempercayai penjualan secara langsung. Selain masalah kepercayaan, e-Marketplace di Indonesia memiliki masalah di bidang keamanan karena belum ada payung hukum yang jelas menyangkut keamanan e-Marketplace. Penelitian ini menggunakan kuisioner dengan 30 pertanyaan yang dibagi menjadi 5 bagian berdasarkan Success Model System yang diciptakan oleh DeLone dan McLean, yaitu data responden, pertanyaan dasar mengenai e-Marketplace, penilaian responden terhadap kualitas sistem e-Marketplace, penilaian responden terhadap kualitas informasi e-Marketplace, penilaian responden terhadap kualitas layanan pada e-Marketplace, penilaian responden mengenai tingkat penggunaan e-Marketplace, dan penilaian responden mengenai tingkat kepuasan pengguna. Hasil penelitian yang diperoleh menunjukkan bahwa sistem e-Marketplace yang ada di Indonesia masih memiliki kekurangan dan keterbatasan yang membuat masyarakat belum dapat menggunakan e-Marketplace sebagai suatu sarana transaksi jual beli secara optimal.

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“…In the previous years, men have dominated while women are not well represented in the business world across the globe (Goldstein, Martinez, & Papineni, 2019), including in Indonesia. In this conservative country, women are frequently discriminated against in many industries, and there were times we barely saw women in business or any leadership roles (Rabiah, Fahlevi, & Yohanes, 2019).…”

Section: Women Entrepreneurs In Indonesiamentioning

confidence: 99%

Women and the Digitalization Strategies of Micro, Small, and Medium Enterprises in the New Normal Era

Laksmanawati

Yuniawan

2021

ijbs

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This paper is based upon research to study the development of women entrepreneurs in Indonesia with emphasis on motivation to begin small business (MSMEs) and digitalization strategies in doing their businesses. The research was based on a literature review and a small field survey of women holding small business (MSMEs) in Semarang. After analyzing the data from the interviews, many respondents stated that their early motivation in running their own businesses was as a means to get additional incomes in finance. Evidence shows that as entrepreneurs, dealing with digitalization is a thing that cannot be avoided in the new normal era. To optimize their business operations and revenue, some adjustments and strategies are conducted such as optimizing digital marketing, seeing business opportunities, creating innovations, creating new markets, and executing marketing plan.

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Haruskah E-Payment Trust Diterapkan E-Commerce Sebagai Faktor Kepuasan Konsumen?

Cited by 9 publications

References 11 publications

Effect of Product Quality, Price and Brand Image on The Interest in Buying Products in PT. Onna Prima Utama (Case Study of Onna Banjar Wijaya Interior Tangerang Branch)

Effect of Product Quality, Price and Brand Image on The Interest in Buying Products in PT. Onna Prima Utama (Case Study of Onna Banjar Wijaya Interior Tangerang Branch)

Analisis Pengaruh Minat Berbelanja Pada E-Marketplace Menggunakan Success Model System Berdasarkan Perspektif Pengguna

Women and the Digitalization Strategies of Micro, Small, and Medium Enterprises in the New Normal Era

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