Hashtag diplomacy: twitter as a tool for engaging in public diplomacy and promoting US foreign policy

Collins, Stephen; DeWitt, Jeff; LeFebvre, Rebecca

doi:10.1057/s41254-019-00119-5

Cited by 39 publications

(32 citation statements)

References 24 publications

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“…There are two essential purposes for using Twitter hashtags: first, to understand the broader influence of the information being transmitted; the second goal is to determine the breadth of their tweets among Twitter users (Collins, DeWitt, &LeFebvre, 2019). Both objectives demonstrate the commitment of the information maker through that particular hashtag, such as #BDF2019 in the BDF 2019 case study.…”

Section: Methodsmentioning

confidence: 99%

“…As one of the most widely used social media, Twitter, has become more popular in the diplomatic environment of many countries (Chhabra, 2020). Twitter is initially a social media to deliver various information between individuals in a national borderless society, but it has increased and plays an essential role in international relations (Collins, DeWitt, & LeFebvre, 2019). Twitter diplomacy is run by various foreign ministries (Strauß, Kruikemeier, van der Meulen, & van Noort, 2015) and embassies around the world (Manor & Segev, 2020).…”

Section: Introductionmentioning

confidence: 99%

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Twitter Diplomacy @Kemlu_RI: A Case Study of Bali Democracy Forum 2019

Madu

2021

JHI

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Following the increasing use of social media, particularly Twitter, the Indonesian MOFA made an official Twitter account @Kemlu_RI for disseminating information. The paper aims to to analyse the trend of tweeting at the official Twitter account of the Indonesian Ministry of Foreign Affairs (MOFA), @Kemlu_RI. This research used a qualitative approach through online media, Twitter. Data was obtained through observation of the conversation trend on Twitter by monitoring @Kemlu_RI account. This research focussed on the use of hashtag #BDF2019. Using ‘Drone Emprit Academic’ (DEA), this research collected data on five days of Twitter conversation. The DEA analysis resulted in 1.088 conversations. Rather than only disseminating information, the use of DEA for analysing #BDF2019 at @Kemlu_RI turned out to produce more findings. The result of this study shows that the DEA usage gives more benefits to Indonesian digital diplomacy, such as top hashtag, top influencer, social network analyses, and most engaged users, rather than just general dissemination of information of the BDF 2019. Therefore, the use of the DEA is very significant for resulting in more accurate data for Indonesian MOFA in order to manage a better strategy for using Twitter in its future diplomatic agenda.

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Section: Methodsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Twitter Diplomacy @Kemlu_RI: A Case Study of Bali Democracy Forum 2019

Madu

2021

JHI

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“…Despite the distinction between digital and public diplomacy in academic discourse, a number of researchers view digital diplomacy as a form of public diplomacy adapted to digital society and politics, and not as a separate form. Moreover, a wary attitude towards the possibilities to use social media and network technologies in current diplomatic practice and their formal application are emphasized [3]. However, in the context of globalization, the digitalization of "soft power" tools helps to accelerate feedback in the form of an informational, cognitive and practical response and to form public opinion, social mood and emotional state in a way the communication actors need.…”

Section: Digitalization As a Growth Factor Ofˋˋsoft Power''mentioning

confidence: 99%

Digitalization As a Growth Factor of ˋˋSoft Power'' in the Context of Globalization

Русакова

Gribovod

Vakhrusheva

2021

KSS

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Digitalization as a new theoretical concept is actively used by researchers to evaluate economic, socio-political and other processes in a contemporary society. Digitalization, infiltrating the system of international relations, changes not only the principles of international communications, but also its tools. Peculiarities, risks, and prospects of digitalization in particular spheres and society as a whole, are actively explored in various branches of science, however, digitalization of economy, business processes, social institutions, society and humans remain priority issues. To analyze digitalization, academic science uses comparative and system analysis. In particular, to determine the tools that contribute to the growth of “soft power” in the digital society, secondary data analysis is used. In the context of digital transformation of the system of international relations, the scope and range of “soft power” tools are expanding. In addition, digitalization is adapting the tools of “soft power” to the modern system of international relations, so one of the important tools and factors in the growth of “soft power” becomes digital diplomacy. The authors of the article define “digital diplomacy” as a foreign policy instrument, which implies flexible forms of interaction between actors in international relations using new forms of mass communication and network technologies with the aim of influencing the world discourse on pressing issues, promoting national interests and producing an operational response to the latest information challenges. It has been established that the growth of the country’s “soft power” correlates with the introduction of digitalization tools, however, soft digital influence can lead to negative consequences, namely the appearance and mass distribution of fake news, manipulation of the global agenda, and digital inequality, inter alia. The development of objective criteria and methods for distinguishing between legitimate and illegitimate digital instruments of “soft power” of a country is a further direction in the research of the phenomenon of “soft power” digitalization. Keywords: digitalization, globalization, “soft power”, digital society, digital diplomacy

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“…This is also true of Russian relations with China, which have been analyzed from different analytical perspectives, but not as a case of “twiplomacy.” The latter term, twiplomacy, 2 combining “twitter” and “diplomacy,” was coined in Burson and Marsteller report, published every year starting from 2011, on the annual analysis of twitter activity of influential individual actors as well as states and international organizations. Twiplomacy, which has offered space and resources to politicians to address both foreign and domestic audiences and establish direct interaction [ 31 ], has increasingly attracted the attention of scholars of foreign policy, public diplomacy, and media and communication, who have been employing methods ranging from linear regression to network analysis [ 15 , 47 , 54 , 63 , 93 ], as well as content analysis [ 14 , 26 , 71 ].…”

Section: Introductionmentioning

confidence: 99%

“…Such rebroadcasting raises the content’s visibility [ 9 ]. This has led some authors to argue that Twitter has become an indispensable instrument of foreign political activity [ 14 ], and “the most effective” foreign policy tool to promote a specific political agenda and explain a particular position [ 1 ]. The use of Twitter, therefore, holds the potential of bringing valuable insight into Russia’s relationship with China, and it is hoped that the present study might provide the first outline of the digital dimension of the Sino-Russian strategic partnership, which has been thus far missing from current accounts of this bilateral cooperation.…”

Section: Introductionmentioning

confidence: 99%

A Friend in Need? The Sino-Russian Relationship Under the Coronavirus Crisis in Twitter: a Russian Perspective

Papageorgiou

Vieira

2021

East Asia

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The paper focuses on the COVID-19 as a stress test to the Sino-Russian strategic partnership: has it driven Russia and China closer together, farther apart, or made no difference? Employing content analysis of official Russian discourse as expressed by the Kremlin, the Government, and the Ministry of Foreign Affairs (MFA), both via their official web pages (104 online publications) and Twitter accounts (260 tweets), this study focuses on the Russian twiplomacy as a more suitable mean to reflect the real-time changes of an evolving crisis. The analysis demonstrates that the Sino-Russian relationship extends beyond the “axis of convenience.” It does not, however, correspond to the support expected from a consolidated (comprehensive) strategic partnership, nor does it achieve the intensity of soft balancing (vis-à-vis the USA) in a particularly polarized and politicized international context.

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Hashtag diplomacy: twitter as a tool for engaging in public diplomacy and promoting US foreign policy

Cited by 39 publications

References 24 publications

Twitter Diplomacy @Kemlu_RI: A Case Study of Bali Democracy Forum 2019

Twitter Diplomacy @Kemlu_RI: A Case Study of Bali Democracy Forum 2019

Digitalization As a Growth Factor of ˋˋSoft Power'' in the Context of Globalization

A Friend in Need? The Sino-Russian Relationship Under the Coronavirus Crisis in Twitter: a Russian Perspective

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