“…Currently, hashtags are being used extensively in a wide range of contexts, such as presidential initiatives, celebrity branding (Downing and Brun, 2022;Demirdis, Vicari, and Reilly, 2023), and social movements (Cao et al, 2022). Hashtagged words, phrases, or sentences can drive action and test widely accepted socio-cultural norms, dominant frameworks, and the influence of relevant actors while also increasing awareness of new themes, concerns, political, or social claims (Man, Palmer, and Qian, 2022).…”