“…A widely utilized media effects theory, agenda setting has been employed to examine media effects found in traditional forms of media such as print and television relating to political campaigns (e.g., Boyle, 2001;Dunn, 2009;Peake & Eshbaugh-Soha, 2008;Ragas & Kiousis, 2010;Roberts & McCombs, 1994;Shehata, 2010;Wirth et al, 2010) and various issues such as civil rights (e.g., Weill, 2001;Winter & Eyal, 1981) and crime (e.g., Gross & Aday, 2003;Holbrook & Hill, 2005;Lowry, Nio, & Leitner, 2003;Park, Zhang, & Holody, 2012). As highlighted by Weaver (2007), ''agenda setting is focused on the relative salience (usually operationally defined as perceived importance) of issues or subjects .…”