“…Conversely, there is evidence that bitterness is not a desirable cheese characteristic for some consumers, as reported by several authors (Arcia, Curutchet, Costell, & Tarrega, ; Bord, Guerinon, & Lebecque, ; Caspia et al, ; Young, Drake, Lopetcharat, & McDaniel, ; Zhang et al, ). A dislike for “bitter” taste has also been studied in other food products than cheese, such as whole‐grain products (Bakke & Vickers, ), extra virgin olive oils (Barbieri et al, ; Delgado & Guinard, ; Recchia, Monteleone, & Tourila, ) or green vegetables (Chadwick, Gawthrop, Michelmore, Wagstaff, & Methven, ; Dinnella et al, ; Poelman, Delahunty, & Graaf, ).…”