Quinoline Yellow (QY) with the scientific name [sodium 2-(2, 3-dihydro-1,3-dioxo-1H-inden-2-yl) quinoline-6,8-disulfonate] (SQDS) is investigated for its sensing properties as fluorochemosensors and its NLO applications. Pure SQDS is doped with copper ferrite and cerium oxide nanoparticles and studied for changes in spectral results. Change in absorption spectrum is observed depending on the polarity of solvents. Intensity of fluorescence also varies with different type of solvents. Optical characterization for SQDS is carried out via various spectroscopic techniques including UV-VIS spectroscopy, FTIR spectroscopy, Scanning Electron Microscopy and Photo Luminescence (PL) spectroscopy. Optical parameters like extinction coefficient, refractive index and bandgap energy are determined from absorption spectrum for both solution and film samples. XRD characterization is also performed for QY and for nanoparticle doped QY. For investigating Non-Linear optical (NLO) application of QY, films are prepared and optical imaging is performed via Atomic Force Microscopy (AFM). Characterization results are analysed and predicted for application in non-linear optics.