2019
DOI: 10.18488/journal.1.2019.912.657.671
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Hey there! I am Using WhatsApp: A Study on the Levels and Patterns of WhatsApp’s Official Usage among Malaysian University Academicians

Abstract: Today, the highest reach messaging app is WhatsApp, compared to any other channel. Undeniably, having more than a billion users, the top messaging platform"s users are actively exchanging messages, making voice and video calls, sharing documents and pictures, sharing their stories just like other social media apps around the world, free of charge. In WhatsApp usage behavior, Malaysia is considered as digital forerunner because 97% of the Malaysian population uses WhatsApp daily. This research paper provides us… Show more

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Cited by 3 publications
(2 citation statements)
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“…Technological changes led school principals to employ new innovative alternatives to meet the new conditions. WhatsApp, as an informal alternative, became the major empowering option compared to traditional communication for its convenience and began to be used in the formal educational environment (Ali et al, 2019).…”
Section: Whatsapp As Means Of Communicationmentioning
confidence: 99%
“…Technological changes led school principals to employ new innovative alternatives to meet the new conditions. WhatsApp, as an informal alternative, became the major empowering option compared to traditional communication for its convenience and began to be used in the formal educational environment (Ali et al, 2019).…”
Section: Whatsapp As Means Of Communicationmentioning
confidence: 99%
“…Some examples of popular messaging apps are WhatsApp and Facebook Messenger. Messaging apps enable member groups to interact instantly, whereas a traditional SMS only enables users to participate in single-person interactions (Ali et al , 2019). On the other hand, messaging apps facilitate interactions through texts, voices or videos, but interactions are restricted to certain persons or groups.…”
Section: Types Of Digital Channel In the Literaturementioning
confidence: 99%