In this paper, we report a full-color reflective display device by combining reflective electrochromic device (ECD) and different color production units (conventional color filter (CF) and transmittance controllable electrochromic color filter (TCECF)). A full-color reflective device with TCECF showed an excellent diffuse reflectance of 47.2% in the white state owing to the high transmittance of TCECF in the bleached state than that of CF (19.5%). This device structure can easily provide various colors with high brightness and saturation with a broad grayscale. Particularly, in the colored state, TCECF and CF-based full-color reflective device displayed color coordinates of (0.59, 0.34), (0.31, 0.66), (0.24, 0.30) and (0.65, 0.33), (0.27, 0.61), (0.15, 0.06), for red, green and blue, respectively, and alongside also exhibited color gamut of 36.8% (for TCECF) and 73.1% (for CF) for full color reflective devices.ARTICLE HISTORY His research interests include the development of new organic materials for optoelectronic devices including OLEDs, QD-LEDs, OPV, and electrochromic devices. He has authored/co-authored over 145 SCI-indexed papers and also has about 98 registered patents (national and international).