“…While there is progress, there are also concerns about greenwashing (Self, Self, & Bell-Haynes, 2010). Although the literature on CSR in the sector is scarce, it has grown in recent years (Kang, Lee, & Huh, 2010), Research has focused on cost reduction and resource consumption in hospitality (Ayuso, 2006;Bohdanowicz & Zientara, 2009a;Kasim, 2007). The main motivation is to reduce costs to provide a competitive advantage (Knowles, Macmillan, Palmer, Grabowski, & Hashimoto, 1999;Stabler, 1997) while also legitimizing how they meet the growing expectations of demand in responsibility (Bremner, 2009;Cheyne & Barnett, 2001;Ian, 1996).…”