Hotel employees’ perceptions about CSR initiatives and there potential to support the skill India initiative

Abstract

Purpose -The purpose of this paper is to investigate the perceptions of employees of luxury chain hotels situated in Delhi and NCR, India in relation to corporate social responsibility (CSR) practices, their impact on corporate performance and their potential in the context of the Skill India initiative.Design/methodology/approach -The study draws on a literature review and questionnaire-based research.Findings -It was observed that CSR practices lead to higher employee motivation and job retention and that this has a positive impact on corporate performance. Hotel employees (supervisor and managers) perceive skilling uneducated people as a positive CSR initiative.Research limitations/implications -The study sought the opinions of hotel managerial-and supervisory-level employees. The findings would have been more representative if the study had included employees from all organizational levels.Originality/value -This paper sheds light on the benefits of adopting CSR practices as a long-term policy.

Responsabilidad social corporativa y compromiso organizacional en la hotelería. Una revisión sistemática y bibliométrica

“…De la misma forma, se iden�fica que las nuevas generaciones son más conscientes y sensibles a los problemas de su entorno, por lo que se interesan en trabajar en hoteles que ofrezcan condiciones de trabajo decente, provocando recomendaciones entre sus grupos de colegas (Boğan y Dedeoğlu, 2019). Al mismo �empo, las empresas lo consideran como un talento que influirá en la contratación y retención de empleados (Kim et al, 2017;Sharma y Mishra, 2019).…”

Stakeholders' perception of mandatory CSR in the Indian hotel industry: scale development and validation

“…This is because hotels are vital to the tourism industry (Gu ¨rlek et al, 2017), having a heterogeneous group of respondents from various cultures who can be traced and contacted. Furthermore, the majority of hotels in India participate in CSR and try to demonstrate a commitment to minimizing environmental impact (Sharma and Mishra, 2019). However, despite their commitment to participating in CSR initiatives, there is a lack of research regarding the perception of mandatory CSR in the hotel industry.…”