“…In the field of hospitality a number of equilibrium pricing models have been proposed, with notable contributions from Baum and Mudambi (1995), Chung (2000), Friesz, Mookherjee, and Rigdon (2005), Gu (1997), Guo et al (2013), Pan (2006), Schwartz (1996), Huang (2009), Wachsman (2006), and Yang, Huang, Song, and Liang (2008). However, this body of knowledge suffers from some obvious limitations from a hotel marketing and business practice perspective, in as much as it relies on conventional price theory e 'both as a paradigm for guiding theoretical model development and as a conceptual framework for steering empirical efforts' (Diamantopoulos & Mathews, 1995, p. 19).…”