Hotel website quality, performance, telepresence and behavioral intentions

Ongsakul, Viput; Ali, Faizan; Wu, Chin-Hsien; Duan, Yachao; Çobanoğlu, Cihan; Ryu, Kisang

doi:10.1108/tr-02-2019-0039

Cited by 53 publications

(53 citation statements)

References 91 publications

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“…Starbucks managers might also consider preparing quarantine-related equipment and items (e.g., thermometers, hand sanitizer, emphasizing wearing mask in stores to both employee and customers, and employee training in quarantine procedures) [82]. Additionally, Starbucks managers might allot their capabilities to develop an easier online ordering system and smartphone application system regarding the importance of technological infrastructure for competitiveness in hospitality [83,84]. These elements (i.e., healthiness, hygiene, quarantine, and ease of app use) could help the coffee service businesses increase sales.…”

Section: Practical Implicationmentioning

confidence: 99%

Antecedents of Purchase Intention at Starbucks in the Context of Covid-19 Pandemic

et al. 2021

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The purpose of this research is to examine the determinants of coffee shop purchase intention. The research domain is Starbucks, which is the brand ranked first in the coffee shop market. This study selects healthiness, hygiene, quarantine, ease of app use, and environmental responsibility as candidates for the antecedents of purchase intention. For hypothesis testing, this research used a survey and recruited survey participants using Amazon Mechanical Turk, and carried out multiple linear regressions to test research hypotheses. The number of valid observations for the data analysis is 474. It was found that purchase intention is positively influenced by healthiness, hygiene, quarantine, and ease of app use. However, environmental responsibility was identified as a nonsignificant attribute to account for purchase intention. Practical implications are presented for coffee shop management. The outcomes contribute to the literature by scrutinizing café customers’ purchase intention with various attributes.

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Section: Practical Implicationmentioning

confidence: 99%

Antecedents of Purchase Intention at Starbucks in the Context of Covid-19 Pandemic

et al. 2021

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“…TEL can essentially eliminate temporal or spatial restrictions in a large way. Thus, it is adopted in various business scenarios or product strategies, such as in an online retailer setting (Fiore et al, 2005;Suh and Chang, 2006), e-commerce setting (Lim and Ayyagari, 2018), in the hospitality industry (Ongsakul et al, 2019), social media use (Éric Pelet et al, 2017), and video games (Liu et al, 2020). Moreover, Algharabat et al (2018) discovered that TEL impacts the brands of non-profit organizations, which promotes electronic word of mouth and willingness to donate.…”

Section: Stimulusmentioning

confidence: 99%

Embedded Philanthropic CSR in Digital China: Unified View of Prosocial and Pro-environmental Practices

Rafique

Zhou

et al. 2021

Front. Psychol.

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In recent decades, China has transformed from a conventional society into a digitally competitive nation. From an economic perspective, embedded corporate social responsibility (CSR) is gaining a new height where gamified charity is a trendy approach. By adopting the norm activation model from the point of view of the stimulus–organism–response framework, this research theoretically conceptualized the role of the mobile application environment (including telepresence, functional transparency, and accessibility) to map the cognition and philanthropic behavioral intentions of consumers in the gamified setting. The quantified survey comprised 669 respondents. The findings highlighted the critical role of functional transparency and telepresence of a mobile application in driving consumers’ warm glow and ascribed responsibility. The research underlined the presence of the unique DNA of Internet Plus Charity (Public Benefits) for prosocial and pro-environmental purposes in China under the umbrella of philanthropic CSR.

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“…On the basis of the above stated, "comments" and "spreading" information on the Internet among the existing and potential tourists play an important role in hotel promotion. Some authors directed their research towards hotel website quality analysis in some of the world countries, such as Salavati and Hashim (2015), Leung et al (2016), Abou-Shouk and Khalifa (2017), Hung (2017), Lei and Law (2019), Ostovare and Shahraki (2019), Ongsakul et al (2020), Akincilar and Dagdeviren (2014), Yeung and Law (2006), etc. Similar research of hotel promotion through websites and social networks in Serbia was conducted by Mašić and Milošević (2018), Stanujkic et al (2018), Virijević Jovanović and Piljevac (2018), Kalinić and Vujičić (2019) and other authors.…”

Section: Theoretical Backgroundsmentioning

confidence: 99%

The Internet promotion of Moravica administrative district as a tourism destination

Garabinović¹,

Milićević²

2021

Ekonomika

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Tourism destinations tend to create and represent the integrated product of tourism appropriately. The target market can often be outside the national borders. In such circumstances, modern promotion in tourism requires flexibility, as well as the creation of optimum communication strategy. Such strategies include the combination of the Internet and the traditional forms of promotinal activities. It is necessary to highlight websites and social networks as the basic, often the most important elements of the Internet promotional mix. Each region possesses its own specific tourist features, the Moravica administrative district included (Čačak, Lučani, Gornji Milanovac and Ivanjica), as a part of the Republic of Serbia. According to this, the aim of this paper is to point out the presence of local tourism organizations, hotels, travel agencies and tourism events in the Moravica administrative district on the Internet, using websites and social networks. An Internet search and a search of social networks were performed in order to determine whether the previously mentioned factors of tourism have a Web site and accounts on the analyzed social networks, whether open accounts on social networks were used in the analyzed period in 2019 and to determine the number of followers. The contribution of this paper is that it provides an overview of the current situation in the area of online promotion of the Moravica administrative district as a tourism destination that has not been researched extensively so far.

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Hotel website quality, performance, telepresence and behavioral intentions

Cited by 53 publications

References 91 publications

Antecedents of Purchase Intention at Starbucks in the Context of Covid-19 Pandemic

Antecedents of Purchase Intention at Starbucks in the Context of Covid-19 Pandemic

Embedded Philanthropic CSR in Digital China: Unified View of Prosocial and Pro-environmental Practices

The Internet promotion of Moravica administrative district as a tourism destination

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