2022
DOI: 10.1108/ijbm-06-2022-0267
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How am I doing financially compared to expectations? An experimental comparison of messaging strategies in investor newsletters

Abstract: PurposeThis study aims to investigate which messaging strategies employed in personalised newsletters could be used for improving the propensity of individuals to save or invest and secure their financial well-being.Design/methodology/approachThe authors conducted a field experiment with 4,782 clients at an Estonian retail bank. For three months (after measuring baseline levels for a month), the participants received personalised monthly newsletters with either a praising or a scolding message based on compari… Show more

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References 87 publications
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