How Artificial Intelligence in Tourist Guidance Education Is Changing the Game

Abstract

This chapter explains the transformative impact of artificial intelligence (AI) on tourist guidance education, exploring the paradigm shift in teaching methodologies and industry practices. As AI technologies continue to advance, their integration into tourism education has revolutionized the way students acquire knowledge and skills essential for guiding travelers effectively. The chapter reviews incorporating AI-driven tools such as virtual reality simulations, chatbots, and machine learning algorithms into educational frameworks, fostering immersive and dynamic learning experiences. This chapter also underscores the economic implications, as AI-equipped guides contribute to the sustainability and competitiveness of tourist destinations.