“…Additionally, community identification and social rapport, shared language and vision between the project team and the crowd empower the collaboration and are found to be important in producing product innovations (Eiteneyer et al, 2019;Hanine and Steils, 2019). Facilitation of trust, justice and fairness in the crowdsourcing processes and fair distribution of ownership IP rights affect the willingness to participate and contribute towards the company's financial and reputational goals (Feller et al, 2012;Franke et al, 2013;Hanine and Steils, 2019;Ketonen-Oksi et al, 2017).…”