How Crisis Communication Strategies Affect Crisis Consequences? The Case of Food Industry

Theoretical and practical aspects of risk communication in food safety: A review study

“…The relationship of trust with risk and food safety concerns has been extensively examined in media and information-related investigations. Furthermore, the communication during the crisis and after it (especially the crises related to the safety of food products), affects the perception, trust, attitude and intention of consumers towards food producing companies [ 64 ].…”