How “cultural reshaping” affects rural tourism development in China - a case from zhejiang beautiful countryside demonstration area

Abstract

A number of studies have been carried out on the importance and connotation of tourism culture. However, from the literature study of tourism culture, it is found that there is still a gap between the remolding of tourism culture and the development of tourism enterprises in the digital era. This study aims to identify the enterprise clustering effect and employment benefit of rural tourism culture reshaping. By empirical research, this study establishes a new conceptual research framework for rural tourism sustainability to cover the gap between the cultural reshaping and enterprise development for rural tourism in Zhejiang. We began with investigation to villagers on their acceptance of reshaped tourism culture. Through interviews with entrepreneurs, this study investigates the relationship between tourism cultural reshaping and tourism enterprise image. An enterprise network of regional tourism cultural IP image has been established to describe the density among the whole tourism cultural industry. The location entropy index is adopted to show the employment in tourism enterprises. This index reflects residents’ acceptance of the reshaped cultural image as a key influencing factor of enterprises’ sustainable development. Furthermore, it is found that tourism cultural reshaping is a significant base for rural tourism industry clustering. The research results suggest that tourism corporation can contribute to the local tourism economy by reshaping culture.

Spatial Differentiation, Influencing Factors, and Development Paths of Rural Tourism Resources in Guangdong Province

“…The authorities should also rely on local resources to extend the forest, fog, solar, ecological, and hot spring baths, as well as other product lines according to local conditions, to create functional health tourism destinations [51]. The environment and resources appeal to tourists, but retaining tourists is still dependent on the culture [52]. To develop a recreation and tourism destination, we should promote the integration of recreation and cultural industries, focus on cultural and experiential aspects, extend the recreation industry chain, and create recreation cultural brand advantages [53].…”

On the inheritance and innovation in Chinese fashion trend: a case study of the rural folk design of the overlord temple, Hexian county of Anhui province, China

“…To effectively carry out innovation design for rural folk customs in the new era, it is crucial to recognize the importance of innovation and cleverly conceive the forms of inheritance for rural folk culture to cater to the pursuit of traditional Chinese elements in the context of the Chinese fashion trend Li, 2021, p. 3). Therefore, China's traditional elements, covered in rural folk culture, can be restructured to innovate the presentation form of rural folk traditional culture (Xu;Yu, 2022, p. 26). In the process of the innovative design of rural folk customs, due to the diversity of rural folk culture, not all traditional elements are generally incorporated, but a specific traditional element is selected and refined instead.…”