2023
DOI: 10.55938/ijgasr.v2i3.59
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How Data Analytics Drives Business Performance: A Study

Hiroshi Chris Katsu

Abstract: Research about big data analytics as well as its effect on firm effectiveness is dispersed and insufficient in an attempt to incorporate the results of the latest studies. The aim of this study is to give a structured description of the efforts of huge data analytics to firm effectiveness by looking at papers published in the net of Science. This study looks at factors that influence the application of serious data analytics across various departments & categorizes the various kinds of jobs that big data a… Show more

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Cited by 4 publications
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