How developed are the relationships of the slovenian companies with their suppliers — modelling approach

Abstract

In the present paper we are dealing with the problem what is the level of development of companies' relationship with its supplier in the Slovenian purchasing market. The level of relationship with supplier is one of the most significant elements in the context of study of the developed concept of relationship marketing. During the research process we are investigating the level of development of the relationship on the sample of Slovenian companies using "Olsen-Ellram" modelling multifactor approach with two important dimensions: relative attractiveness of the supplier and intensity of the relationship. On the basis of weighted estimation we have found out that the level of development of such a relationship in the Slovenian companies is relatively low. Keywords: relationship marketing, level of relati-onship, relative attractiveness, intensity of relationship.