How did Paggadde-gadde Maintain its Business? An Ethnography Study Before and During Pandemic of Covid-19

Abstract

The arrival of the Covid 19 Virus in Indonesia, which is recognized as a national disaster by the government, destroys the economic sector from micro to macro. On the bottom line, small entrepreneurs such as paggadde-gadde were significantly affected among other types of businesses. This study seeks to reveal the culture in the life of a paggadde-gadde in Makassar in an effort to maintain his small business, before and during the pandemic occurs in 2020. The research method used is ethnography, by taking twelve steps of step-by-step research formulated by Spradley (1979). Ethnographic records and analysis results from this study reveal the strategy taken before the pandemic is to provide customers with ease of transactions with loan goods when the customer, who is a neighbor of paggadde-gadde himself, is in financial trouble. However, during a pandemic, another strategy is carried out by not providing loans for a while so that the current asset turnover ratio remains stable. This research can then be used as a reference for other paggadde-gadde in Makassar in particular, and similar home entrepreneurs in general. The results of the research can also be used as a reference for city governments in formulating policies related to regulations involving small businesses such as paggade-gadde businesses.

Phenomenology of A Paggadde-Gadde’s Resilience in Managing Their Business Post-Quarantine of Covid-19 Period

“…The Covid-19 pandemic has threatened the lives of people and negatively affected all sectors, specifically economic ones [1][2][3][4] [5]. However, everyone including the lowermiddle class needs to survive the pandemic despite financial issues [4][6] [7]. Although Indonesians lack adequate social security, families are expected to provide for themselves [6].…”

“…Mama Robi's gadde-gadde business closed during quarantine [6], while Mama Aris' gadde-gadde enterprise survived and diversified its products. Besides Mrs. R's gadde-gadde initiatives, other paggaddegadde evaluated by Wahyuni et al [4] endured the pandemic's difficulties in 2020. This research focused on Mama Aris, the paggadde-gadde affected by the Covid-19 pandemic.…”

“…This research focused on Mama Aris, the paggadde-gadde affected by the Covid-19 pandemic. According to Wahyuni & Sitanggang [6] and Wahyuni et al [4], there was resilience of paggadde-gadde operating their stalls during the pandemic without becoming infected. Therefore, this study aimed to unravel and analyze Mama Aris' resilience in managing the gadde-gadde stalls and her family's finances when infected with Covid-19.…”