How do perceived and environmental values influence tourist satisfaction, loyalty, and environmental awareness?
Md Sahabuddin,
Md. Shariful Alam,
Md. Nekmahmud
Abstract:This study investigates the sub-dimension of perceived value, environmental value, and employee service quality, influencing tourist satisfaction. This study also examines how tourist satisfaction impacts loyalty, environmentally responsible behavior, and environmental commitment. Data were collected from respondents who had visited the Sundarbans, a UNESCO World Heritage mangrove forest in Bangladesh, resulting in 732 valid responses. The proposed model was investigated using PLS-SEM. Findings reveal that tou… Show more
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