2024
DOI: 10.1108/md-02-2023-0215
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How do stakeholders co-create value in a service ecosystem? Insight from mega-events

Michela Cesarina Mason,
Silvia Iacuzzi,
Gioele Zamparo
et al.

Abstract: PurposeThis paper looks at how stakeholders co-create value at mega-events from a service ecosystem perspective. Despite the growing interest, little is known about how value is co-created through such initiatives for individual stakeholders and the community.Design/methodology/approachDrawing on institutional and stakeholder theory, the study focuses on Cortina 2021, the World Ski Championships held in Italy in February 2021. It investigates how multiple actors co-create value within a service ecosystem throu… Show more

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