Mark Lett
 2019
DOI: 10.1007/s11002-019-09506-7
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How do successful scholars get their best research ideas? An exploration

Cathy Y. Cao1,
Xinyu Cao
2
,
Matthew Cashman3
et al.

Abstract: How do successful scholars get their best research ideas? An explorationThe MIT Faculty has made this article openly available. Please share how this access benefits you. Your story matters. CitationCao, Cathy et al. "How do successful scholars get their best research ideas? An exploration." Marketing Letters 30, 3-4

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