How does information encountering enhance purchase behavior? The mediating role of customer inspiration

Chen, Zhuo; Gong, Yanping; Huang, Rong; Lu, Xi

doi:10.1016/j.jretconser.2024.103772

Journal of Retailing and Consumer Services

2024

DOI: 10.1016/j.jretconser.2024.103772

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How does information encountering enhance purchase behavior? The mediating role of customer inspiration

Zhuo Chen,

Yanping Gong,

Rong Huang

et al.

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Cited by 8 publications

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Consumer behavior in immersive virtual reality retail environments: A systematic literature review using the stimuli‐organisms‐responses (S‐O‐r) model

Erensoy,

Mathrani,

Schnack

et al. 2024

J of Consumer Behaviour

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With the rising popularity of immersive virtual reality (iVR) technologies, retailers are increasingly seeking innovative ways to create unique digital shopping experiences for their consumers. However, existing literature lacks a unified and comprehensive review that examines the interplay between virtual stimuli and consumer behavior in iVR shopping environments. To fill this gap, we conducted a systematic literature review, employing the Stimulus‐Organisms‐Responses (S‐O‐R) model as the underlying theoretical framework. This review analyzed empirical research on consumer behavior in iVR retail environments by focusing on experimental studies. Following the thematic analysis, we categorized the outcomes into descriptive themes to better comprehend consumer behavior within each theme. Our findings provide valuable insights for retailers and marketers aiming to enhance the consumer shopping experience using iVR technologies and suggest directions for future research.

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Consumer behavior in immersive virtual reality retail environments: A systematic literature review using the stimuli‐organisms‐responses (S‐O‐r) model

Erensoy,

Mathrani,

Schnack

et al. 2024

J of Consumer Behaviour

View full text Add to dashboard Cite

show abstract

Developing customer convenience and experience through increased competency and efficiency: A strategic approach to retail operations mastery

C V,

Agrawal

2024

Heliyon

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Unveiling the symphony of experience: Exploring flow, inspiration, and revisit intentions among music festival attendees within the SOR model

Sengoz,

Cavusoglu,

Kement

et al. 2024

Journal of Retailing and Consumer Services

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How does information encountering enhance purchase behavior? The mediating role of customer inspiration

Cited by 8 publications

References 57 publications

Consumer behavior in immersive virtual reality retail environments: A systematic literature review using the stimuli‐organisms‐responses (S‐O‐r) model

Consumer behavior in immersive virtual reality retail environments: A systematic literature review using the stimuli‐organisms‐responses (S‐O‐r) model

Developing customer convenience and experience through increased competency and efficiency: A strategic approach to retail operations mastery

Unveiling the symphony of experience: Exploring flow, inspiration, and revisit intentions among music festival attendees within the SOR model

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