How does ritualistic service increase brand evangelism through E2C interaction quality and memory? The moderating role of social phobia

Shang, Yuanyuan; (Sam) Li, Fangxuan

doi:10.1016/j.ijhm.2023.103624

International Journal of Hospitality Management

2024

DOI: 10.1016/j.ijhm.2023.103624

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How does ritualistic service increase brand evangelism through E2C interaction quality and memory? The moderating role of social phobia

Yuanyuan Shang,

Fangxuan (Sam) Li

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How does ritualistic service increase brand evangelism through E2C interaction quality and memory? The moderating role of social phobia

Cited by 6 publications

References 70 publications

Morality or hypocrisy: The effect of hotel sustainability labels varies across different online review valence

Morality or hypocrisy: The effect of hotel sustainability labels varies across different online review valence

Follow me for fun: A cross-level perspective on constructing a model of tour leader playfulness and tour member delight

How do fandom symbols at music events influence travel intention? A moderated mediation model

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