How Effective is the Use of Religious Appeals in Advertising? A Meta-Analytic Investigation

Çam, Mehmet Safa; Çelik, Fatih; Ibrahim, Blend; Gligor, David

doi:10.1080/00913367.2024.2402375

Journal of Advertising

2024

DOI: 10.1080/00913367.2024.2402375

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How Effective is the Use of Religious Appeals in Advertising? A Meta-Analytic Investigation

Mehmet Safa Çam,

Fatih Çelik,

Blend Ibrahim

et al.

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How Effective is the Use of Religious Appeals in Advertising? A Meta-Analytic Investigation

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References 96 publications

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