How Green Strategy Research Is Evolving a Systematic Literature Review

Abstract

Today, with the rapid increase in industrialization, the production and consumption behaviors of societies have become intense. This situation causes the decrease of limited resources, increase in environmental pollution and deterioration of the environment we live in. Increasing environmental damage during industrialization causes significant ecological deterioration such as climate changes today. However, in the last period, with the support of both international organizations and states, social awareness on this issue has increased. The concept of green economy emerges at this point. Green economy states that economic interests and growth should be evaluated together with the environment. According to this approach, for a sustainable growth, it is necessary for organizations to determine strategies in a way that will cause the least damage to the environment. As environmentally sensitive behaviors began to increase, businesses re-evaluated their internal and external dynamics in this context. Green business is the realization of business activities by considering the environment. With green strategies, companies rearrange their long and short-term business strategies in a way that protects both their own interests and the interests of the natural environment. In this study, a systematic literature review approach is utilized in order to understand the pattern of evolvement of green strategy literature. 1.147 articles were reviewed and were classified into categories about green strategies. Based on the analysis of the studies in the literature, predictions were developed about future studies.