An ambient illuminance sensor of a mobile device does not always accurately measure the light that directly affects human perception of the display brightness. Thus, viewing high-luminance displays under low-light conditions causes an unbearable glare, while viewing low-luminance displays under bright-light conditions causes very poor visibility. In this paper, an automatic brightness control (ABC) technology depending on pupil area is proposed. The experimental results revealed that the pupil area decreases by 33% as the ambient illuminance increases tenfold. A linear relation was also observed between appropriate display luminance and logarithm of ambient illuminance in our previous investigation. As a result, the comfortable display luminance is proportional to the relative pupil area, which enables us to propose a novel ABC technology depending on the pupil area. Keywords: pupil area, auto-brightness control, displays, vision, ambient illuminance, visibility Classification: Circuits and modules for electronic displays [2] S. [9] K. Blankenbach, A. Sycev, S. Kurbatfinski, and M. Zobl, "Optimizing and evaluating new automotive HMI image enhancement algorithms under bright light conditions using display reflectance characteristics," J. SID 22 (2014) 267 (DOI: 10.1002/jsid.246).[