How nostalgic feelings impact Pokémon Go players – integrating childhood brand nostalgia into the technology acceptance theory

Harborth, David; Pape, Sebastian

doi:10.1080/0144929x.2019.1662486

Cited by 27 publications

(21 citation statements)

References 65 publications

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“…Augmented Reality (AR) is one of the most promising emerging technologies and has found its way into the research field of education, entertainment, games, daily life, and marketing, etc. [1][2][3][4]. Today, AR technology has gradually matured and become a research hotspot and trend in the field of education [5,6].…”

Section: Introductionmentioning

confidence: 99%

Continuance Intention of Augmented Reality Textbooks in Basic Design Course

et al. 2021

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The Basic Design course can help students understand design principles and visual art elements It is a compulsory basic course for the department of art and design in many universities. In recent years, Augmented Reality (AR) technology has found its way into the field of design education and has become a popular textbook tool in teaching courses. There are not many pieces of research on the application of AR in design courses. Therefore, this study attempts to explore the factors that affect students’ acceptance of AR textbooks in Basic Design course and their continuance intention for AR textbooks. This study first focused on students with experience in using AR textbooks. Open-ended questions were used to collect factors that allow AR textbooks to be used in the design curriculum; then questionnaire surveys and factor analysis were conducted and the research hypotheses are presented. Then, the research hypotheses were verified through reliability and validity as well as structural equation modeling. Three factors and 15 items for students to accept AR textbooks in the Basic Design course were summarized in the research results, including the three factors named “Visual Attraction”, “Knowledge-ability”, and “Situational Experience”. The analysis of differences showed significant differences in gender among these three factors and no significant differences between grades and departments. Also, it was found from the analysis results of the structural equation model that the factors of “Visual Attraction” and “Knowledge-ability” both had a positive effect on the continuance intention, of which “Knowledge-ability” was the most important influencing factor. The results of this study can help the application and development of AR textbooks in the Basic Design course.

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Section: Introductionmentioning

confidence: 99%

Continuance Intention of Augmented Reality Textbooks in Basic Design Course

et al. 2021

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“…Empirical studies indicate that consumers respond positively to known brands [3] because individuals' earliest experiences have an important influence on current and future preferences across the consumer life cycle [4]. Furthermore, prior research indicates that nostalgia positively influences technology acceptance of nostalgic games such as Pokémon Go [5]. Thus, this study proposes that nostalgic feelings from a user's childhood may positively bias her or his rationale in the privacy calculus and alleviate possible privacy concerns while increasing perceived benefits of the technology: The user's view on the privacy calculus is through the rose-colored glasses (Merriam-Webster defines the expression 'rose-colored glasses' as having "favorably disposed opinions [of something or somebody]" [6].)…”

Section: Introductionmentioning

confidence: 99%

Empirically Investigating Extraneous Influences on the “APCO” Model—Childhood Brand Nostalgia and the Positivity Bias

Harborth

Pape

2020

Future Internet

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Pokémon Go is one of the most successful mobile games of all time. Millions played and still play this mobile augmented reality (AR) application, although severe privacy issues are pervasive in the app due to its use of several sensors such as location data and camera. In general, individuals regularly use online services and mobile apps although they might know that the use is associated with high privacy risks. This seemingly contradictory behavior of users is analyzed from a variety of different perspectives in the information systems domain. One of these perspectives evaluates privacy-related decision making processes based on concepts from behavioral economics. We follow this line of work by empirically testing one exemplary extraneous factor within the “enhanced APCO model” (antecedents–privacy concerns–outcome). Specific empirical tests on such biases are rare in the literature which is why we propose and empirically analyze the extraneous influence of a positivity bias. In our case, we hypothesize that the bias is induced by childhood brand nostalgia towards the Pokémon franchise. We analyze our proposition in the context of an online survey with 418 active players of the game. Our results indicate that childhood brand nostalgia influences the privacy calculus by exerting a large effect on the benefits within the trade-off and, therefore, causing a higher use frequency. Our work shows two important implications. First, the behavioral economics perspective on privacy provides additional insights relative to previous research. However, the effects of several other biases and heuristics have to be tested in future work. Second, relying on nostalgia represents an important, but also double-edged, instrument for practitioners to market new services and applications.

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“…Many contemporary adults grew up with Pokémon and carry fond memories of the characters. Playing Pokémon GO is therefore associated with "nostalgic reverie" (Bonus et al, 2018) and people were immediately motivated to participate based on childhood nostalgia (Zsila et al, 2018;Harborth & Pape, 2019;Vaterlaus et al, 2019). Players, scholars, and commentators alike tend to agree that "one of the key success factors of Pokémon GO is its success in tapping into the childhood memories of a large number of young adults" (Tang 2017).…”

Section: Introductionmentioning

confidence: 99%

The familiar places we dream about: Pokémon GO and nostalgia during a global pandemic

Peaty

Leaver

2020

Australasian Journal of Popular Culture

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This article explores the impact of COVID-19 on the developers and players of Pokémon GO through the lens of nostalgia. Focusing on the game as a nostalgic text that works to remediate physical and social spaces, we examine how gameplay has changed in response to players’ restricted mobility and isolation during the 2020 global pandemic. The release of Pokémon GO in 2016 was a watershed moment in the development of mobile augmented reality games. Building on a popular culture franchise familiar to many, it fused cutting-edge technology with memories of the past. Previous studies suggest playing Pokémon GO is associated with dreamlike nostalgia for childhood adventures. But these experiences were intimately linked with physical movement, proximity to others, and the exploration of outdoor spaces. Confined to their homes during the COVID-19 pandemic, once free-roaming players are now being encouraged to embrace isolated, sedentary play. There is an additional layer of nostalgia in operation as players and developers alike reminisce about socializing and playing in the world outside the home. This article therefore explores how Pokémon GO mediates player experiences and unpacks its role in negotiating both memory and contemporary societal trauma.

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How nostalgic feelings impact Pokémon Go players – integrating childhood brand nostalgia into the technology acceptance theory

Cited by 27 publications

References 65 publications

Continuance Intention of Augmented Reality Textbooks in Basic Design Course

Continuance Intention of Augmented Reality Textbooks in Basic Design Course

Empirically Investigating Extraneous Influences on the “APCO” Model—Childhood Brand Nostalgia and the Positivity Bias

The familiar places we dream about: Pokémon GO and nostalgia during a global pandemic

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