How online media and technology innovation influence consumer’s purchase intention

Mulyani, Sitti Rizki; Sari, Marta Widian; Sari, Vivi Nila; Rani, Larissa Navia; Ekajaya, Darma Syahrullah

doi:10.1088/1742-6596/1339/1/012093

Cited by 2 publications

(3 citation statements)

References 5 publications

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“…20 Mulyani et al, (2019) The authors of this study found that social media and technological innovation had a positive and significant influence on the customers' purchase intentions. Social media's unique features were prominent in its technology and offered unlimited possibilities in processing and spreading the news.…”

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confidence: 80%

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Exploring the Factors Impacting Seller Performance During Online Sales Events in the E-Commerce Marketplace in India

Bhattacharyya

Chahande

Reddy

2022

International Journal of Asian Business and Information Management

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The Indian ecommerce industry has been growing substantially because of changing mindset of the Indian customers and ease of shopping online. A large number of sellers had registered on online marketplaces so that the sellers could reach a larger pool of customers. The goal for sellers was towards increasing sales substantially with optimal efforts. Some sellers were able to accomplish this goal successfully, but a majority of the sellers struggled finding the right formula for success. Ecommerce websites conducted online shopping heavy discount sales events for limited time periods. The objective of this research was to understand the various factors that influenced and impacted the performance of sellers on Indian E-commerce websites during such events. A total of eleven interviews were conducted with Indian E-commerce sales experts. The data was thematically content analysed. Five most significant factors that helped gauge sellers’ performance were late shipment rate, poor order fulfilment rate, limited product selection, high price and low glance views.

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confidence: 80%

“…Similar study conducted byHamadan et.al. (2019) & Mulyani et al, (2019 observed that digital and social media were used to boost product sales by increasing traffic on marketplaces. The study conducted by authors of this research had similar findings viz.…”

mentioning

confidence: 99%

Exploring the Factors Impacting Seller Performance During Online Sales Events in the E-Commerce Marketplace in India

Bhattacharyya

Chahande

Reddy

2022

International Journal of Asian Business and Information Management

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“…Research results showed that the social environment, Innovativeness significantly influences online consumption intentions (Reyvina & Tunjungsari, 2022;Rizki et al 2019) and risk negatively influences online consumption intentions (Putri et al 2023). Consumption intentions also have a significant influence on online purchasing behavior (Sitohang et al 2021).…”

Section: Managerial Implicationsmentioning

confidence: 97%

Customer Re-Use Model of Online Vegetables and Fruit Grocery Platform in Indonesia

Shalihati,

Jayawinangun,

Rahmatulloh

2023

jma

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The online customer satisfaction including re-use behaviour concept has been examined in the literature since the development of mobile and digital activity accelerated for the past two years. In order to determine sustainability of online fruit and vegetables grocery platform utilization in practice, not only understanding adoptions but also it is becoming crucial to have detailed understanding of its drivers continuation of re-using behaviour. Unified Theory of Acceptance and Use of Technology (UTAUT) widely used to observe adoptions of technology more specifically online grocery. In this research we will try to use UTAUT used to identify key driving factors of re-use behaviour. We run primary data collection by survey with probabilistic sampling techniques for existing users of top 2 online vegetables and fruit grocery and test the model using hierarchical multiple regression analysis. Sampling is not only conducted for the one that continues to use the platform but also switchers or stop using the services to gain complete understanding and point of view. Several key observations such as expectation, trust, risk, time, enjoyment and innovativeness will become important variables to extend the baseline. Detailed understanding of key driver using behaviour can be utilized as important business metrics to improve customer stickiness and provide personalized offering.

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How online media and technology innovation influence consumer’s purchase intention

Cited by 2 publications

References 5 publications

Exploring the Factors Impacting Seller Performance During Online Sales Events in the E-Commerce Marketplace in India

Exploring the Factors Impacting Seller Performance During Online Sales Events in the E-Commerce Marketplace in India

Customer Re-Use Model of Online Vegetables and Fruit Grocery Platform in Indonesia

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