How perceived corporate social responsibility and consumer brand preference are linked in pre-emerging economies: the role of brand credibility and brand attitude

Dangaiso, Phillip; Mukucha, Paul; Jaravaza, Divaries Cosmas; Makudza, Forbes

doi:10.1080/23311975.2024.2367094

Cogent Business & Management

2024

DOI: 10.1080/23311975.2024.2367094

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How perceived corporate social responsibility and consumer brand preference are linked in pre-emerging economies: the role of brand credibility and brand attitude

Phillip Dangaiso,

Paul Mukucha,

Divaries Cosmas Jaravaza

et al.

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Mediation of brand reputation and image in the relationship between perceived corporate social responsibility and brand equity and loyalty of technology companies among Generation Z: the moderating role of gender

Canta Honores,

Barcellos-Paula

2024

Cogent Business & Management

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Mediation of brand reputation and image in the relationship between perceived corporate social responsibility and brand equity and loyalty of technology companies among Generation Z: the moderating role of gender

Canta Honores,

Barcellos-Paula

2024

Cogent Business & Management

View full text Add to dashboard Cite

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How perceived corporate social responsibility and consumer brand preference are linked in pre-emerging economies: the role of brand credibility and brand attitude

Cited by 1 publication

References 49 publications

Mediation of brand reputation and image in the relationship between perceived corporate social responsibility and brand equity and loyalty of technology companies among Generation Z: the moderating role of gender

Mediation of brand reputation and image in the relationship between perceived corporate social responsibility and brand equity and loyalty of technology companies among Generation Z: the moderating role of gender

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