How Relationship Marketing and Intelligence Can Be Reinforced by the Elaboration Likelihood Model to Protect a Luxury Brand

Lee, Yang-Im; Trim, Peter R.J.

doi:10.15444/gmc2016.02.04.05

Global Marketing Conference Proceeding

2016

DOI: 10.15444/gmc2016.02.04.05

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How Relationship Marketing and Intelligence Can Be Reinforced by the Elaboration Likelihood Model to Protect a Luxury Brand

Yang-Im Lee¹,

Peter R.J. Trim²

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How Relationship Marketing and Intelligence Can Be Reinforced by the Elaboration Likelihood Model to Protect a Luxury Brand

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