How Religiosity Affects Attitudes Toward Brands That Utilize LGBTQ-Themed Advertising

Chowdhury, Rafi M. M. I.; Arli, Denni; Septianto, Felix

doi:10.1007/s10551-023-05578-8

J Bus Ethics

2023

DOI: 10.1007/s10551-023-05578-8

|View full text |Cite

How Religiosity Affects Attitudes Toward Brands That Utilize LGBTQ-Themed Advertising

Rafi M. M. I. Chowdhury,

Denni Arli,

Felix Septianto

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...

Citation Types

Supporting

Mentioning

Contrasting

Year Published

2024

Publication Types

Select...

Article3

Relationship

Self Cite0

Independent3

Authors

Journals

Cited by 3 publications

References 90 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

Value through diversity: A systematic literature review to understand diversity and inclusion in consumer research

Branca,

Grosso,

Castaldo

2024

Psychology and Marketing

View full text Add to dashboard Cite

Embracing diversity and promoting inclusion is a critical challenge for marketers to meet the diverse consumers' needs and have a positive social impact. Despite increasing attention to diversity and inclusion, and calls to address inequalities, there appears to be a lack of a thorough understanding of diversity and inclusion in consumer research, and how marketing can effectively contribute to an inclusive and equity‐oriented society. Previous reviews and conceptual articles often focus on specific types of diversity or contexts. This study aims to provide a comprehensive examination of diversity and inclusion in consumer research through a systematic literature review of 52 articles combined with the theory, context, characteristics, and methodology (TCCM) framework. Our findings highlight that companies can actively foster inclusion and enhance equity through their policies, also by addressing stigmatization and marginalization. A conceptual framework outlines the impacts of these policies on individuals, society, and company performances, followed by a detailed research agenda for future studies. This article emphasizes the role of marketing in fostering inclusion but also stimulates practitioners to contribute through policies beyond representation and advertising, such as service and product design, and ensuring vulnerable consumers access to resources.

show abstract

Value through diversity: A systematic literature review to understand diversity and inclusion in consumer research

Branca,

Grosso,

Castaldo

2024

Psychology and Marketing

View full text Add to dashboard Cite

show abstract

Untangling the Paradoxical Relationship Between Religion and Business: A Systematic Literature Review of Chief Executive Officer (CEO) Religiosity Research

Heubeck

2024

J Bus Ethics

View full text Add to dashboard Cite

Despite numerous chief executive officers (CEOs) citing their religious convictions as the primary guiding framework for their decision-making, leadership behavior, business philosophy, and motivation to contribute to society, the impact of CEOs’ religious convictions is relatively limited in the business literature. However, the widespread yet potentially ambiguous impact of CEO religiosity, encompassing both a CEO’s religious denomination and level of religiosity, on individual, organizational, economical, and societal levels remains a neglected area of research. This gap is attributed to challenges in conceptualizing and measuring this multifaceted construct, with existing research scattered and predominantly confined to the ethics domain. Notably, this oversight is significant given the pivotal role that CEOs, as primary decision-makers, play in organizational dynamics. This article aims to address this gap by conducting a systematic literature review of 50 articles focused on CEO religiosity, seeking to enhance the understanding of personal religion in the business world. Through an analysis of publication trends, methodological approaches, theoretical frameworks, and empirical findings, the review not only offers insights for future research and theorizing but also proposes a conceptual framework for understanding and advancing CEO religiosity research. Additionally, this review identifies specific areas warranting further investigation, thereby highlighting existing research gaps and providing explicit starting points for future research. Through these contributions, this article provides a blueprint for future research on CEO religiosity and holds significant implications for management practice.

show abstract

It’s a Match: The Impact of Influencer-Message Congruence and Recipients Identity on Perceptions of Rainbowwashing

Olbermann,

Reis

2024

Journal of Promotion Management

View full text Add to dashboard Cite

scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.

Contact Info

customersupport@researchsolutions.com

10624 S. Eastern Ave., Ste. A-614

Henderson, NV 89052, USA

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Blog Terms and Conditions API Terms Privacy Policy Contact Cookie Preferences Do Not Sell or Share My Personal Information

Made with 💙 for researchers

Part of the Research Solutions Family.

How Religiosity Affects Attitudes Toward Brands That Utilize LGBTQ-Themed Advertising

Cited by 3 publications

References 90 publications

Value through diversity: A systematic literature review to understand diversity and inclusion in consumer research

Value through diversity: A systematic literature review to understand diversity and inclusion in consumer research

Untangling the Paradoxical Relationship Between Religion and Business: A Systematic Literature Review of Chief Executive Officer (CEO) Religiosity Research

It’s a Match: The Impact of Influencer-Message Congruence and Recipients Identity on Perceptions of Rainbowwashing

Contact Info

Product

Resources

About