2024
DOI: 10.1108/ejim-04-2024-0426
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How the digital environment moderates disruptive technology and digital entrepreneurship relationship in emerging markets

Satyendra Singh

Abstract: PurposeAbout 50% of innovations achieve commercial success in advanced countries. The number is much lower in emerging markets. Examining the impact of the digital environment on product success is crucial. The purpose of the study is to investigate the direct effects of disruptive technology (quality, efficiency and congruity) on digital entrepreneurship (new product development, cost-effectiveness and internationalization) and indirect moderating effects of the digital environment (data security, customer pr… Show more

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