How the New Technologies in Food Production Affect Consumer Choice?

Abstract

Over the years, improved techniques for production and processing of food have resulted in the expansion of our food supply by prolonging keeping times, preventing spoilage and increasing the variety of food products available. The use of new technologies in food production has potential benefits for both food manufactures and consumers. But one of the question raising is how consumers react to the new technologies and how does it impact their choice to buy or not to buy such kind of food. This article examines how the new technologies in food production (genetic engineering, nanotechnologies, cloning) affect consumer choice to purchase food obtained through these technologies. Different literature and scientific data available were summarized to find out the main reasons what affect consumers' attitude towards new technologies in food production. Results suggest that the willingness to consume food obtained with help of new technologies is directly influenced by the risk consumers perceive and the perception of risk is more direct than the perception of supposed benefits.

Effects of Using Digital Devices on Food Consumption among University Students in Nepal

“…The utilization of new technological gadgets has influenced food consumption (Aleksejeva, 2014). A growth in fast food habits has adverse effects on personal health (Al-Saad, 2016), and such practices are negatively correlated with the use of technology (Chowdhury et al, 2018).…”