How TikTok’s Algorithm Beats Facebook &amp; Co. for Attention Under the Theory of Escapism: A Network Sample Analysis of Austrian, German and Swiss Users

Rach, Markus; Peter, Marc K.

doi:10.1007/978-3-030-76520-0_15

Cited by 12 publications

(9 citation statements)

References 10 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Therefore, compared with other social media platforms, the change of short videos in information presentation and reception is more attractive to users. Ordinary users mainly use short videos for entertainment, escapism, and peeking ( Fayard and Weeks, 2014 ; Omar and Dequan, 2020 ; Rach and Peter, 2021 ). Although self-presentation is also one of the motivations for people to use short videos, in this context, the goals of ordinary users and vloggers are not different.…”

Section: Theoretical Background and Hypothesesmentioning

confidence: 99%

“…Thus, this study focuses on these goals in using short videos entertainment, escapism, and peeking. For example, TikTok is regarded as the go-to app for escapism ( Rach and Peter, 2021 ). Based on the affordance perspective, Norman (1988) believed that the perceived affordance was subject to the mental models of users.…”

Section: Theoretical Background and Hypothesesmentioning

confidence: 99%

See 1 more Smart Citation

Why do people resist algorithms? From the perspective of short video usage motivations

Xie

Bai

2022

Front. Psychol.

View full text Add to dashboard Cite

Algorithms embedded in media applications increasingly influence individuals’ media practice and behavioral decisions. However, it is also important to consider how the influence of such algorithms can be resisted. Few studies have explored the resistant outcomes of the interactions with algorithms. Based on an affordance perspective, this study constructed a formation framework of algorithmic resistance in the context of short videos in China. Survey responses from 2,000 short video users to test the model. Exploratory factor analysis, confirmatory factor analysis, and structural equation modeling were used for data analysis. The findings reveal two types of “moderate” resistance: avoidance and obfuscation. Specific needs, such as the motivations of peeking and escapism, are significantly related to perceived algorithmic affordance, which, in turn, encourages the tactics of avoidant and obfuscated resistance. The results provide new insights into the potential formation mechanisms of algorithmic resistance. The forms of resistance highlighted in the paper evolve alongside algorithms and have significant practical implications for users and platforms.

show abstract

Section: Theoretical Background and Hypothesesmentioning

confidence: 99%

Section: Theoretical Background and Hypothesesmentioning

confidence: 99%

Why do people resist algorithms? From the perspective of short video usage motivations

Xie

Bai

2022

Front. Psychol.

View full text Add to dashboard Cite

show abstract

“…In the LTER8 release, intercell orthogonal frequency allocation has been confirmed as one of the key enhancement techniques. Scholars and the industry are actively researching its application in CoMP transmission and reception, as well as in 3GPP-related LTE-Advanced systems for multiantenna implementation at the base station and the user end [12]. Cooperative multipoint transmission technology helps improve cell edge user throughput.…”

Section: Basic Concepts Of Cooperative Multipoint Transmissionmentioning

confidence: 99%

Study on Cooperative Multipoint Communication Precoding Algorithm under SLNR-MMSE Framework

Fan

2022

Advances in Multimedia

View full text Add to dashboard Cite

With the rapid growth of demand for wireless data services and the continuous introduction of new air interface technologies, mobile communication systems continue to face new challenges in supporting high-speed multimedia service transmission and achieving seamless coverage. In order to meet the requirements of the IMS system in terms of bandwidth, peak rate, communication throughput, etc., multiantenna enhancement technology and cooperative multipoint transmission technology have become research hotspots as key technologies. In the study of multiuser system, this paper focuses on the precoding technology based on noncode book, based on the minimum mean square error criterion and the maximum letter leakage noise ratio criterion, studies the precoding technology of different multiuser systems, expounds the collaborative multipoint transmission system, and makes a basic classification. The signal leakage-to-noise ratio precoding algorithm and the minimum mean square error precoding algorithm are analyzed in detail. In view of the shortcomings of these two algorithms, this paper takes the minimum sum of the total mean square error of the system as the optimization goal of the combinations of precoding and power allocation. The precoding algorithm of SLNR-MMSE is proposed. The simulation analysis shows that the proposed algorithm has certain advantages over other algorithms in terms of bit error rate and system capacity. It shows that this study is important for optimizing collaborative multipoint communication system.

show abstract

“…On TikTok, users are continuously provided with new content, as videos start automatically one after another, unprompted [ 26 ]. On average, users spend 52 min on the platform and consume more than 200 videos per day, including carefully targeted ads [ 27 ]. TikTok’s user guidelines prohibit the posting of “content that depicts minors consuming, possessing, or suspected of consuming alcoholic beverages, drugs, or tobacco”, and the advertising or trade of tobacco products is also prohibited [ 28 , 29 ]; however, previous research found widespread tobacco promotions on Facebook, despite the platform’s policies prohibiting tobacco advertising [ 30 ].…”

Section: Introductionmentioning

confidence: 99%

The Impact of Influencers on Cigar Promotions: A Content Analysis of Large Cigar and Swisher Sweets Videos on TikTok

Harlow

Wijaya

et al. 2022

IJERPH

View full text Add to dashboard Cite

Little is known about the content, promotions, and individuals in cigar-related videos on TikTok. TikTok videos with large cigar and Swisher Sweets-related hashtags between July 2016 and September 2020 were analyzed. Follower count was used to identify influencers. We compared content characteristics and demographics of featured individuals between cigar types, and by influencer status. We also examined the association between content characteristics and video engagement. Compared to large cigar videos, Swisher Sweets videos were more likely to feature arts and crafts with cigar packages, cannabis use, and flavored products. In addition, Swisher Sweets videos were also more likely to feature females, Black individuals, and younger individuals. Both Swisher Sweets and large cigar influencers posted more videos of cigar purchasing behaviors than non-influencers, which was associated with more video views. None of the videos disclosed sponsorship with #ad or #sponsored. Videos containing the use of cigar packages for arts and crafts, and flavored products highlight the importance of colorful packaging and flavors in the appeal of Swisher Sweets cigars, lending support for plain packaging requirements and the prohibition of flavors in cigar products to decrease the appeal of cigars. The presence and broad reach of cigar promotions on TikTok requires stricter enforcement of anti-tobacco promotion policies.

show abstract

How TikTok’s Algorithm Beats Facebook & Co. for Attention Under the Theory of Escapism: A Network Sample Analysis of Austrian, German and Swiss Users

Cited by 12 publications

References 10 publications

Why do people resist algorithms? From the perspective of short video usage motivations

Why do people resist algorithms? From the perspective of short video usage motivations

Study on Cooperative Multipoint Communication Precoding Algorithm under SLNR-MMSE Framework

The Impact of Influencers on Cigar Promotions: A Content Analysis of Large Cigar and Swisher Sweets Videos on TikTok

Contact Info

Product

Resources

About