How to Determine the Demand of Aesthetic Service: Identifying Client's Preferences by Using Conjoint Analysis

Abstract

This is observational-analysis study with quantitative measurement and cross-sectional method. The following attributes were chosen by a preselection of 26 randomly selected patients: cost of the products, travel time, experience of the aesthetic physician, method of referral, and easy to communicate / to consult. The study shows that the two most important attributes are easy to communicate / to consult and experience of the aesthetic physician. Another attributes are travel time, method of referral, and cost of the products. Conjoint analysis may help to determine client�s preferences. It also shows which levels positively or negatively contribute in every attribute.